Marketumbrellaorg

Nonprofit profile at a glance

EIN
262477706
IRS 990 coverage
2013–2024
Forms available
Form 990 2024
Location
New Orleans, LA, USA
Phone
5048614485
Rating
81
Verdict
STRONG
Rating confidence
Moderate
Sector
Economic Development

Reported finances

Revenue
$4,383,076
Expenses
$2,216,545
Assets
$4,239,850
Liabilities
$308,482

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

16 people listed

Executive titles in this filing

  • ELISA MUNOZ-MILLER (PRESIDENT)
  • AVERY CORENSWET (VICE PRESIDENT)
  • ANGELINA HARRISON (EXECUTIVE DIRECTOR)

Highest reported compensation

  • ANGELINA HARRISON (EXECUTIVE DIRECTOR): $110,171 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

By learning, sharing and growing, marketumbrella.org (muo) cultivates community markets that utilize local resources to bolster authentic local traditions. Muo believes that ambitious social, health, environmental and financial goals are achieved if trust and respect are present. Muo's programs involve assisting other markets to measure their own economic impact using their own developed tools, hosting workshops in developing funding strategies and best practices, and launching and conducting a number of programs that target specific agriculturally based enterprises. Muo serves both research and practitioner by testing theories about public markets via the operation of its longest running program, the crescent city farmers market.

What it reported doing in 2024

Crescent city farmers market (ccfm) is the hallmark project for muo, where staff and local vendors provide a professionally run farmers market with three weekly markets in orleans parish. Through nutrition incentive and education programs, ccfm ensures that everyone from kids to seniors has access to healthy local foods. The ccfm is instrumental in bringing the community together with local food producers as they share information and transact business.

Operating model

Revenue model
Grant-funded. 88% of the money available for current operations came from government grants.
Distribution model
Hybrid. The nonprofit split its reported program spending across 74% for direct work, and 26% for grants.

The verdict

STRONG - The filed numbers largely add up and a large share of total spending goes to programs. A relatively small share of available resources goes toward mission work and some filed totals do not add up.

Rating breakdown

  • Financial Efficiency: 60
  • Transparency & Controls: 94
  • Accountability: 100
  • Sustainability: 75
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 41.3%; rating input score 41
  • Program expense ratio: 80.8%; rating input score 81
  • Fundraising efficiency: $453.07 raised per $1 spent on fundraising; rating input score 95; 95th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 99.9%; rating input score 100; 42nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 49.4%; rating input score 92; 92nd percentile among comparable filings
  • Total-asset coverage ratio: 1.91; rating input score 60; 60th percentile among comparable filings
  • Liabilities to assets ratio: 0.07; rating input score 64; 64th percentile among comparable filings
  • Officer compensation ratio: 5%; rating input score 54; 54th percentile among comparable filings

Growth

  • Program expense growth: 12.8% per year; rating input score 100; 73rd percentile among comparable filings
  • Revenue growth: 17.9% per year; rating input score 100; 86th percentile among comparable filings
  • Asset growth: 17.3% per year; rating input score 100; 79th percentile among comparable filings

Details

  • Where the money goes: 41.3% of revenue deployed · 80.8% of spending went to programs
  • Governance: 15 of 15 board members independent · 8 of 8 filing controls reported
  • Programs: 4 filed program accomplishments · $1.8M in reported program spending
  • Leadership: top reported pay $110K · 16 people listed
  • Consistency: 37 of 38 current checks pass · 1 finding to review
  • Schedules: 7 filed schedules · includes major donors and grants
  • Filing history: 11 filing years from 2013 to 2024
  • Contacts: How to reach this organization
  • Money network: 18 filed money-flow records
  • Related organizations: 16 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Mission deployment rate scored 41/100.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • Review — Sustainability: Officer compensation ratio scored 54/100.