Marketing Research Association Inc

Nonprofit profile at a glance

EIN
311275564
IRS 990-EZ coverage
2019–2021
Forms available
Form 990-EZ 2021
Location
Detroit, MI, USA
Phone
5742503738
Rating
85
Verdict
STRONG
Rating confidence
Moderate

Reported finances

Revenue
$8,926
Expenses
$27,555
Assets
$78,609
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2021. Amounts in USD.

Leadership & pay

23 people listed

Executive titles in this filing

  • JASON MONAHAN (PRESIDENT)
  • LINDSAY BACH MOORE (PRESIDENT ELECT)
  • COLSON STEBER (PAST PRESIDENT)

People named in this filing

  • JASON MONAHAN (PRESIDENT)
  • LINDSAY BACH MOORE (PRESIDENT ELECT)
  • COLSON STEBER (PAST PRESIDENT)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2021. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The purpose of Insights Association is to help companies make better business decisions about the development and marketing of new products. We represent the voice of the consumer in a company.

What it reported doing in 2021

Insights Association helped companies make better business decisions about the development and marketing of new products.

Operating model

Revenue model
Earned-program. 86% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 100
  • Transparency & Controls: 82
  • Sustainability: 36
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 100%; rating input score 100

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -208.7%; rating input score 5; 5th percentile among comparable filings
  • Total-asset coverage ratio: 2.85; rating input score 66; 66th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 69; 69th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -34.2% per year; rating input score 0; 13th percentile among comparable filings
  • Revenue growth: -67% per year; rating input score 0; 4th percentile among comparable filings
  • Asset growth: -3.4% per year; rating input score 0; 26th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 100% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $28K in reported program spending
  • Leadership: top reported pay $0 · 23 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 3 filing years from 2019 to 2021
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Sustainability: Operating margin scored 5/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.
  • High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.