Marketing Educators Association
Nonprofit profile at a glance
- EIN
- 953403553
- IRS 990-EZ coverage
- 2020–2024
- Forms available
- Form 990-EZ 2024
- Location
- San Angelo, TX, USA
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $59,119
- Expenses
- $51,191
- Assets
- $56,247
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
40 people listed
Executive titles in this filing
- Cal Simpson (President)
- Kristen Schiele (President Elect)
- Leslie Gould (Vice President)
- Qin Sun (Immediate Past President)
People named in this filing
- Cal Simpson (President)
- Kristen Schiele (President Elect)
- Leslie Gould (Vice President)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To provide educators with professional development.
What it reported doing in 2024
Annual conference where marketing academics present research on marketing education techniques and practices. Those who attend the conference benefit. In spring 2025 approximately 80 academics the conference.
Operating model
- Revenue model
- Earned-program. 99% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Assets have declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 92
- Transparency & Controls: 82
- Sustainability: 52
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 86.6%; rating input score 87
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 13.4%; rating input score 66; 66th percentile among comparable filings
- Total-asset coverage ratio: 1.1; rating input score 49; 49th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 26.5% per year; rating input score 100; 86th percentile among comparable filings
- Revenue growth: 18.5% per year; rating input score 100; 89th percentile among comparable filings
- Asset growth: -4.2% per year; rating input score 0; 26th percentile among comparable filings
Details
- Where the money goes: 86.6% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $51K in reported program spending
- Leadership: top reported pay $0 · 40 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 5 filing years from 2020 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Asset growth scored 0/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 49/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.