Mansfield-Richland County Convention and Visitors Bureau Inc

Nonprofit profile at a glance

EIN
341363767
IRS 990 coverage
2010–2024
Forms available
Form 990 2024
Location
Mansfield, OH, USA
Phone
4195251300
Rating
48
Verdict
MIXED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$914,542
Expenses
$1,003,154
Assets
$392,735
Liabilities
$0

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

15 people listed

Executive titles in this filing

  • Fred Boll (Vice President)
  • Josh Maurer (Vice President)

Highest reported compensation

  • Lee Tasseff (Executive Dir.): $128,126 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Destination Mansfield-Richland County leads the marketing of Richland County through innovative collaboration and cohesive messaging, positioning the region as a desirable choice for recreation, events and entertainment resulting in increased business activity and improved quality of life.

What it reported doing in 2024

In 2024, Mansfield and Richland County repeatedly landed on a grand national stage as major events like the Solar Eclipse, Inkcarceration, Shawshank30 and a full Mid-Ohio Sports Car Course schedule aimed a bright spotlight on our region. Imagery and Branding: Coproduced Richland County Branded Video with the Richland Area Chamber of Commerce & Economic Development and the Branding Executive Committee, which premiered May 14. Led 13 photoshoots, capturing 1,842 new photos using 31 locals as models. Produced six videos, featuring Ohio Bird Sanctuary, Shawshank Hustle and four Shawshank30 videos. Our Google Drive library now contains 3,154 photos and videos of attractions, restaurants, shopping, lodging, recreation, arts/ entertainment, festivals/events, Wine/Ale Trail, B&O Trail, Shawshank Trail, Tinsel Towns, lifestyle photography, Mansfield Lahm Airport, videos, and downtowns/cities/parks. Assets are available to partners, including Richland Area Chamber of Commerce & Economic Development, city and county governments, Great Lakes Studio, healthcare facilities, local news outlets, and others. We encourage using these professional images for office/lobby displays, social media, print materials, website/blog articles. Market Intelligence: Top cities overnight visitation to Richland County increased by 2% with 73% of visitors spending the night. Out-of-state visitors make up 38.75% of those overnight stays. The average length of stay is 2.1 days, up 13.1% from last year. Our average visitor takes 1.4 trips to the area. Meetings and Events: Key events our county hosted in 2024 include: The Shawshank Redemption 30th Anniversary celebration; Shawshank Showdown Robotics Competition; Airstream Rally; ParaPsyCon. Partnership: Ended the year with 196 partners (five new ones). Added 12 Industry Partner honorees to our Tourism Award of Excellence Hall of Fame, bringing the total to 101 since 2005. Website Marketing: DestinationMansfield.com and ShawshankTrail. drew a combined 350,129 users, drawing 937,049 pageviews. Users increased by 9.3% and pageviews increased by 21%. Most viewed pages on DestinationMansfield.com: 1. Ohio Total Solar Eclipse 2. Richland B&O Trail 3. Historic Ohio State Reformatory With the 30th Anniversary in full swing, ShawshankTrail.com saw a 68% increase in users and 79% increase in pageviews, 69.3% of whom were outside Ohio. Top States: OH, VA, FL, NY, MI, IL, PA, GA, IN Top Cities: Columbus, Chicago, Cleveland, Cincinnati, New York, Atlanta, Mansfield, Detroit Public Awareness: Public Relations generated 101,625,353,027 impressions. Yes, that's 100 Billion impressions. A 72% increase in impressions and 26% increase in clips seen YouTube: 276,196 video views in 2024, with an astounding 1,992.7 hours of watch time, 164,486 impressions and a 4.2% click thru rate and viewers from IL, IN, MI, OH, PA. Top Videos were Shawshank30 related. Social Media 2024: Shawshank Trail Breaks a Million in Reach, with top posts being Andys rock hammer and last-minute Shawshank30 additional actors. Destination Mansfield surpasses 10,000 followers, with top posts being Christmas at Kingwood and the Richland County Branded video. Combined Reach across all platforms of 4,373,600. Total Meta Followers is 57,529 Co-Op Marketing: Participation in TourismOhio's paid co-op social campaigns gained us 891,904 impressions and 39,163 clicks to our content focused on Ohio Bird Sanctuary and Buckeye Imagination Museum.

Operating model

Revenue model
Grant-funded. 94% of the money available for current operations came from government grants.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

MIXED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 0
  • Transparency & Controls: 92
  • Accountability: 79
  • Sustainability: 27
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 0%; rating input score 0
  • Program expense ratio: 0%; rating input score 0
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 4 of 8 controls in place; rating input score 50
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -9.7%; rating input score 17; 17th percentile among comparable filings
  • Total-asset coverage ratio: 0.39; rating input score 18; 18th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 91; 91st percentile among comparable filings
  • Officer compensation ratio: 12.8%; rating input score 28; 28th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 3.7% per year; rating input score 100; 35th percentile among comparable filings
  • Asset growth: 12.1% per year; rating input score 100; 65th percentile among comparable filings

Details

  • Where the money goes: 0% of revenue deployed · 0% of spending went to programs
  • Governance: 15 of 15 board members independent · 4 of 8 filing controls reported
  • Programs: 1 filed program accomplishment
  • Leadership: top reported pay $128K · 15 people listed
  • Consistency: 9 of 10 current checks pass · 1 finding to review
  • Schedules: 3 filed schedules · includes major donors
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 0/100.
  • High — Financial Efficiency: Program expense ratio scored 0/100.
  • Review — Accountability: Governance controls: 3 of 7 not reported.
  • Moderate — Transparency & Controls: Functional expense sum did not reconcile in the filed values.
  • High — Sustainability: Operating margin scored 17/100.
  • High — Sustainability: Total-asset coverage ratio scored 18/100.
  • High — Sustainability: Officer compensation ratio scored 28/100.