Main Thing Ministries

Nonprofit profile at a glance

EIN
431974094
IRS 990-EZ coverage
2021–2025
Forms available
Form 990 2024, Form 990-EZ 2025
Location
Little Rock, AR, USA
Rating
44
Verdict
MIXED
Rating confidence
Moderate
Sector
Religion Related N.E.C.
Affiliation
Christianity

Reported finances

Revenue
$197,845
Expenses
$207,845
Assets
$20,757

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • Dr Jeff Kinley (President)
  • Christopher Mayfield (Vice-President)

People named in this filing

  • Dr Jeff Kinley (President)
  • Christopher Mayfield (Vice-President)
  • Beverly Kinley (SecretaryTreasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Providing Christian content through speaking writing creating digital online and media content for churches faith-based organizations and individuals Podcasts Videos Online teaching resources

What it reported doing in 2025

Faith-based Media Content Podcasts Videos Digital Resources Speaking at Churches and Conferences - All used to teach and equip Christians and to promote biblical Christian values

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.

The verdict

MIXED - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 1
  • Transparency & Controls: 100
  • Sustainability: 15
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 1.4%; rating input score 1
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: -5.1%; rating input score 20; 20th percentile among comparable filings
  • Total-asset coverage ratio: 0.1; rating input score 12; 12th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 12.5%; rating input score 20; 20th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 22.4% per year; rating input score 100; 84th percentile among comparable filings
  • Asset growth: 23.5% per year; rating input score 100; 81st percentile among comparable filings

Details

  • Where the money goes: 1.4% of revenue deployed
  • Governance: Filed governance answers
  • Accomplishments: 3 filed program accomplishments
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 5 of 5 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 4 filing years from 2021 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 1/100.
  • High — Sustainability: Operating margin scored 20/100.
  • High — Sustainability: Total-asset coverage ratio scored 12/100.
  • High — Sustainability: Officer compensation ratio scored 20/100.