Magical Holiday Parade
Nonprofit profile at a glance
- EIN
- 832662363
- IRS 990-EZ coverage
- 2019–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2023
- Location
- Toluca Lake, CA, USA
- Phone
- 8189879700
- Rating
- 86
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Commemorative Events
Reported finances
- Revenue
- $129,467
- Expenses
- $129,793
- Assets
- $14,952
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
2 people listed
Executive titles in this filing
- CRAIG STRONG (CEO)
People named in this filing
- CRAIG STRONG (CEO)
- RON MIZIKIER (Secretary)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To provide charitable support to the community of toluca lake, California.
What it reported doing in 2025
Provide charitable support to the community of toluca lake, California.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 94
- Transparency & Controls: 82
- Sustainability: 25
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 94.2%; rating input score 94
- Program expense ratio: 94%; rating input score 94
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -0.3%; rating input score 29; 29th percentile among comparable filings
- Total-asset coverage ratio: 0.12; rating input score 13; 13th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 21.1% per year; rating input score 100; 76th percentile among comparable filings
- Revenue growth: 26.6% per year; rating input score 100; 88th percentile among comparable filings
- Asset growth: 9.9% per year; rating input score 100; 59th percentile among comparable filings
Details
- Where the money goes: 94.2% of revenue deployed · 94% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $122K in reported program spending
- Leadership: top reported pay $0 · 2 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 5 filing years from 2019 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 29/100.
- High — Sustainability: Total-asset coverage ratio scored 13/100.