Madison Advertising Federation Inc

Nonprofit profile at a glance

EIN
391390512
IRS 990-EZ coverage
2013–2023
Forms available
Form 990-EZ 2023
Location
Madison, WI, USA
Phone
6082390359
Rating
65
Verdict
SUPPORTED
Rating confidence
Moderate

Reported finances

Revenue
$20,192
Expenses
$26,129
Assets
$16,998
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2023. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • Allison Lindorfer (President)
  • Robin Wendt (Vice President)
  • John Shoemaker (Past President)

People named in this filing

  • Allison Lindorfer (President)
  • Robin Wendt (Vice President)
  • John Shoemaker (Past President)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2023. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The purpose shall be to act as an association affiliated with the American Advertising Federation and its 8th District to promote greater effectiveness in the use of advertising as an instrument for distribution, to foster higher standards of practice in advertising and selling, to expand recognition of advertising as a profitable business tool, to cooperate with the educational systems to promote a better understanding of advertising, to advance standards of advertising through a voluntary program of self-regulation, and to cultivate a better understanding of the economic and social value of advertising to the consuming public, and to undertake or perform any other lawful act, endeavor or purpose which may be incidental, necessary, desirable or convenient relative to the promotion of the advertising industry.

What it reported doing in 2023

AAF-Madison coordinates the local effort of the American Advertising Awards, a three-tiered program that starts with local clubs. Winners at the local level advance to district competition and can advance to national competition. This is a beloved local event that attracts advertisers, agencies, advertising suppliers and media throughout the greater Madison area to celebrate innovative thinking that's rooted in our own backyard. The competition draws around 400 entries and attendance at the awards ceremony is approximately 300.

Operating model

Revenue model
Earned-program. 65% of the money available for current operations came from fees and other program revenue.
Distribution model
Hybrid. The nonprofit split its reported program spending across 76% for direct work, and 24% for grants.

The verdict

SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. A relatively small share of total spending goes to programs and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 61
  • Transparency & Controls: 82
  • Sustainability: 34
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 66.6%; rating input score 67
  • Program expense ratio: 51.4%; rating input score 51

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -29.4%; rating input score 20; 20th percentile among comparable filings
  • Total-asset coverage ratio: 0.65; rating input score 35; 35th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 69; 69th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -11.8% per year; rating input score 0; 26th percentile among comparable filings
  • Revenue growth: -8.6% per year; rating input score 0; 28th percentile among comparable filings
  • Asset growth: -7.3% per year; rating input score 0; 20th percentile among comparable filings

Details

  • Where the money goes: 66.6% of revenue deployed · 51.4% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 2 filed program accomplishments · $13K in reported program spending
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 11 filing years from 2013 to 2023
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Program expense ratio scored 51/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 20/100.
  • High — Growth: Asset growth scored 0/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 35/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.