Luvlax Inc
Nonprofit profile at a glance
- EIN
- 883526203
- IRS 990-EZ coverage
- 2022–2025
- Forms available
- Form 990-EZ 2025
- Location
- Ithaca, NY, USA
- Phone
- 6073396910
- Rating
- 74
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Amateur Sports
Reported finances
- Revenue
- $108,652
- Expenses
- $86,744
- Assets
- $42,320
- Liabilities
- $909
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- MARILYN REITENBACH (PRESIDENT)
People named in this filing
- MARILYN REITENBACH (PRESIDENT)
- GREGORY HURLEY (TREASURER)
- JOSEPH SOLOMON (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The organization fosters amateur sports competitions. The organization is dedicated to the intersection of athletics, education and mental health. It runs amateur ahtletic events that emphasize good sportsmanship and educate participants about the importance of, be aware of, and maintaining, their mental health. All participants will be required to abide by the values of positive coaching, competing fairly and with respect for all involved.participants will be exposed to information about how to regulate their emotions in a way that is healthy for them and those around them.
What it reported doing in 2025
Tournaments and coaching
Operating model
- Revenue model
- Earned-program. 85% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 67
- Transparency & Controls: 82
- Sustainability: 51
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 60.8%; rating input score 61
- Program expense ratio: 76.1%; rating input score 76
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 20.2%; rating input score 71; 71st percentile among comparable filings
- Total-asset coverage ratio: 0.49; rating input score 37; 37th percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 32; 32nd percentile among comparable filings
- Officer compensation ratio: 3.5%; rating input score 25; 25th percentile among comparable filings
Growth
- Program expense growth: 28.3% per year; rating input score 100; 81st percentile among comparable filings
- Revenue growth: 19.4% per year; rating input score 100; 81st percentile among comparable filings
- Asset growth: 51% per year; rating input score 100; 93rd percentile among comparable filings
Details
- Where the money goes: 60.8% of revenue deployed · 76.1% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $66K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 2 filed schedules
- Filing history: 4 filing years from 2022 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Total-asset coverage ratio scored 37/100.
- High — Sustainability: Officer compensation ratio scored 25/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 32/100.