Luray Downtown Initiative
Nonprofit profile at a glance
- EIN
- 830391791
- IRS 990-EZ coverage
- 2014–2023
- Forms available
- Form 990-EZ 2023
- Location
- Luray, VA, USA
- Phone
- 5407437700
- Rating
- 73
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Community, Neighborhood Development
Reported finances
- Revenue
- $50,844
- Expenses
- $28,590
- Assets
- $71,254
- Liabilities
- $8,312
Source: IRS Form 990-EZ. Selected filing: tax year 2023. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- PAULA KIBLER (PRESIDENT)
People named in this filing
- PAULA KIBLER (PRESIDENT)
- SHERRI HALEY (TREASURER)
- LAUREN CANADAY (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2023. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Partnered with town, local businesses and residents to revitalize the downtown area and promote economic development by employing staff and maintaining an office to advertise and promote community events and public relations.
What it reported doing in 2023
Revitalized the downtown area of the town of luray
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of total spending goes to programs and the filed numbers largely add up. A relatively small share of available resources goes toward mission work and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 72
- Transparency & Controls: 82
- Sustainability: 65
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 56.3%; rating input score 56
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 43.8%; rating input score 89; 89th percentile among comparable filings
- Total-asset coverage ratio: 2.49; rating input score 70; 70th percentile among comparable filings
- Liabilities to assets ratio: 0.12; rating input score 17; 17th percentile among comparable filings
- Officer compensation ratio: 51.2%; rating input score 3; 3rd percentile among comparable filings
Growth
- Program expense growth: -10% per year; rating input score 0; 28th percentile among comparable filings
- Revenue growth: -10.3% per year; rating input score 0; 25th percentile among comparable filings
- Asset growth: 10% per year; rating input score 100; 72nd percentile among comparable filings
Details
- Where the money goes: 56.3% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $29K in reported program spending
- Leadership: top reported pay $0 · 8 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 2 filed schedules
- Filing history: 9 filing years from 2014 to 2023
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Mission deployment rate scored 56/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Officer compensation ratio scored 3/100.
- High — Sustainability: Liabilities to assets ratio scored 17/100.