Love for Red Inc
Nonprofit profile at a glance
- EIN
- 851188961
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2023
- Location
- West Des Moines, IA, USA
- Phone
- 5155051917
- Rating
- 77
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $70,796
- Expenses
- $25,651
- Assets
- $128,649
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
5 people listed
Executive titles in this filing
- Maanya Pandey (Founder & President)
People named in this filing
- Smita Sinha (Director)
- Maanya Pandey (Founder & President)
- Varsha Nallabirudu (Iowa City Lead)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Love For Red is a 501(c)(3) non-profit organization that believes feeling clean and having dignity on your period should not be a privilege only some can enjoy. We want to end period poverty through service, advocacy and awareness. We are a public charity under IRS.
What it reported doing in 2025
Provide free menstrual products in form of period packs and/or bulk donations to to various organizations like food pantry, medical centers, young women resource center, churches in Iowa. A period pack is a ziplock bag containing a mix of 15-20 menstrual products of various kinds. We supported 6 organizations in Iowa with menstrual products donations for their staff and clients. We donated about 18k products in total. The total menstruators benefited is about 3k clients/staff on average.
Operating model
- Revenue model
- Donor-supported. 88% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of total spending goes to programs. A relatively small share of available resources goes toward mission work and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 60
- Transparency & Controls: 100
- Sustainability: 83
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 36.2%; rating input score 36
- Program expense ratio: 99.8%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 63.8%; rating input score 94; 94th percentile among comparable filings
- Total-asset coverage ratio: 5.02; rating input score 84; 84th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 90.5% per year; rating input score 100; 96th percentile among comparable filings
- Revenue growth: -8.1% per year; rating input score 0; 28th percentile among comparable filings
- Asset growth: 42.6% per year; rating input score 100; 93rd percentile among comparable filings
Details
- Where the money goes: 36.2% of revenue deployed · 99.8% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $26K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 4 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 36/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.