Longmont Public Media

Nonprofit profile at a glance

EIN
820829889
IRS 990 coverage
2020–2024
Forms available
Form 990 2024, Form 990-N 2018
Location
Longmont, CO, USA
Phone
7205447758
Rating
65
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Media, Communications Organizations

Official website

Reported finances

Revenue
$376,165
Expenses
$352,451
Assets
$199,968
Liabilities
$6,540

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

9 people listed

Executive titles in this filing

  • Tim Waters (President)
  • Kenneth Flowe (Vice President)

Highest reported compensation

  • Sergio R Angeles (Executive Dir.): $94,596 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Longmont Public Media is devoted to the education, production, and distribution of local media.

What it reported doing in 2024

In 2024, Longmont Public Media (LPM) continued to grow as a creative hub for media makers in the Longmont community. Total membership increased by 41%, from 504 in 2023 to 712 in 2024. Paid memberships also saw notable growth, rising to 174 - a 25% increase - generating $40,310 in revenue. Studio usage saw a substantial surge, with 3,931 hours of studio time reserved by creators - a 45% increase over the previous year. This growth reflects LPM's expanding role as a media makerspace and resource for local content creators. In terms of content engagement, LPM's digital platforms collectively logged 5,593 hours of content watched in 2024 (excluding Comcast cable, which does not share viewership data). Cumulatively, 39,488 hours of LPM content have now been consumed across platforms including YouTube, Roku, and the LPM website. Other notable metrics include: Total users/viewers: 149,909 Impressions: 1,058,793 Average percentage of a video watched: 11.12% Average view duration: 2 minutes and 26 seconds LPM also produced some of its most popular content to date, including the 2024 Longmont 4th of July Drone & Fireworks Show, which topped the charts as the most viewed and most liked video of the year. In addition to its growth in content and community engagement, LPM maintained its commitment to public service media through educational programming and support of civic events. As LPM continues to evolve, 2024 marked another year of progress in building a vibrant, inclusive, and accessible platform for media creation and distribution in Longmont.

Operating model

Revenue model
Earned-program. 98% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 49
  • Transparency & Controls: 82
  • Accountability: 71
  • Sustainability: 39
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 52.9%; rating input score 53
  • Program expense ratio: 56.8%; rating input score 57
  • Fundraising efficiency: $0.91 raised per $1 spent on fundraising; rating input score 5; 5th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 90.9%; rating input score 91; 13th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 85.7%; rating input score 86; 23rd percentile among comparable filings
  • Governance controls: 4 of 8 controls in place; rating input score 50
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 6.3%; rating input score 53; 53rd percentile among comparable filings
  • Total-asset coverage ratio: 0.57; rating input score 27; 27th percentile among comparable filings
  • Liabilities to assets ratio: 0.03; rating input score 36; 36th percentile among comparable filings
  • Officer compensation ratio: 26.8%; rating input score 13; 13th percentile among comparable filings

Growth

  • Program expense growth: 3.7% per year; rating input score 100; 48th percentile among comparable filings
  • Revenue growth: 7.8% per year; rating input score 100; 65th percentile among comparable filings
  • Asset growth: 16.8% per year; rating input score 100; 80th percentile among comparable filings

Details

  • Where the money goes: 52.9% of revenue deployed · 56.8% of spending went to programs
  • Governance: 6 of 7 board members independent · 4 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $200K in reported program spending
  • Leadership: top reported pay $95K · 9 people listed
  • Consistency: 26 of 27 current checks pass · 1 finding to review
  • Schedules: 3 filed schedules
  • Filing history: 4 filing years from 2020 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Mission deployment rate scored 53/100.
  • Review — Financial Efficiency: Program expense ratio scored 57/100.
  • High — Financial Efficiency: Fundraising efficiency scored 5/100.
  • Review — Accountability: Governance controls: 3 of 7 not reported.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • Review — Sustainability: Operating margin scored 53/100.
  • High — Sustainability: Total-asset coverage ratio scored 27/100.
  • High — Sustainability: Officer compensation ratio scored 13/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 36/100.