Localogy Inc

Nonprofit profile at a glance

EIN
431337863
IRS 990 coverage
2012–2024
Forms available
Form 990 2024
Location
Sterling Heights, MI, USA
Phone
2482446200
Rating confidence
Limited
Sector
Chambers of Commerce & Business Leagues

Official website

Reported finances

Revenue
$2,084,612
Expenses
$2,897,257
Assets
$1,696,267
Liabilities
$412,628

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

13 people listed

Executive titles in this filing

  • WILLIAM DINAN (PRESIDENT)

Highest reported compensation

  • WILLIAM DINAN (PRESIDENT): $391,568 total reported compensation
  • ROBERT ZINK (CHIEF OPERATING OFFICER): $209,099 total reported compensation
  • VALERIE ONYSKI (VP CO-OP ADV SERVICES): $164,388 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To acquire information from members & 3rd parties & to provide analysis to members of the local media industry to aid in the conduct of their businesses & communicating their needs & interests to federal, state & local legislative & administrative bodies, as well as to nongovernmental organizations; represent the local media industry before the above described governmental organizations; conduct & support training programs for its members; conduct & support meetings, conferences, trade shows & similar activities; promote the use of local media including printed & electronic directories, search engines, social media & mobile advertising by advertisers & consumers; provide co-op advertising information, national sales services & other programs & services that facilitate the use of local media; encourage appropriate standards of conduct and where appropriate, uniform practices in the creation & sale of local media; & certify competence in the development, marketing & sale of local media.

What it reported doing in 2024

National order processing systems - the association manages rates & data and elite, two programs that are critical to the day-to-day functions of the industry. Rates & data provides rates and associated information about localogy's products that are available in association member and non-member directories. The rates & data system provides certified marketing representatives (cmrs), publishers and advertisers' easy access to advertising rates, coverage and maps for approximately 5,000 directories. The elite system is a computer system used for the transmission of national advertising order data between cmrs and association publishers, members and non-members for print or internet yellow page directories. The association maintains the elite system through a contract with a third party provider. The user base is currently located in the us, canada, and mexico. The system also includes a directory online component, which includes copies of directories for use by cmrs. The association conducts training classes as required to provide education on industry systems, standards, research, selling techniques, and co-op advertising.

Operating model

Revenue model
Earned-program. 98% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Accountability: 86
  • Sustainability: 13
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 6 of 9 controls in place; rating input score 67
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -39%; rating input score 3; 3rd percentile among comparable filings
  • Total-asset coverage ratio: 0.59; rating input score 21; 21st percentile among comparable filings
  • Liabilities to assets ratio: 0.24; rating input score 39; 39th percentile among comparable filings
  • Officer compensation ratio: 26.4%; rating input score 7; 7th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: -11.9% per year; rating input score 0; 1st percentile among comparable filings
  • Asset growth: -12% per year; rating input score 0; 1st percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 11 of 11 board members independent · 6 of 9 filing controls reported
  • Programs: 4 filed program accomplishments
  • Leadership: top reported pay $392K · 13 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 4 contractors listed · $816K reported
  • Consistency: 10 of 10 current checks pass
  • Schedules: 5 filed schedules · includes executive pay
  • Filing history: 11 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 3/100.
  • Review — Accountability: Governance controls: 2 of 8 not reported.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 21/100.
  • High — Sustainability: Officer compensation ratio scored 7/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 39/100.