Lifelink Foundation Inc

What it reported doing in 2024

Recognizing that certain communities have different perceptions around organ donation, lifelink created a public education campaign, the infinity campaign. Originally born in puerto rico as the infinito campaign and launched with a primarily hispanic audience. The infinity campaign reframes organ and tissue donation through the lens of legacy; the legacy an individual chooses for themselves when they register as a donor. Traditionally, donation outreach has focused on the profound impact transplantation has on recipients. Infinity introduces a powerful new perspective inspired by one of the lifelink founders, who often asked: "what is your legacy?" the campaign explores that question through the lives and stories of people who registered as organ and tissue donors, honoring the idea that when someone chooses donation, their story does not end. It continues through the memories of their loved ones, the lives of the recipients they help, and the communities forever changed by their generosity. This concept is visually represented through the infinity symbol and expressed through the campaign tagline, "your story continues." in the puerto rico donor service area (dsa), the infinito campaign demonstrated a significant increase in the number of donor registrations across the island. Within the first three months following the campaign launch in october 2023, registrations rose to 128% of the same period in 2022. Throughout 2024, donor registrations averaged monthly increases of 65% compared to the previous year and 2025 illustrated the staying power of this campaign, with an average monthly increase in donor registrations at 120% when compared to 2024.regarding the campaign's impact and reach across social media and digital platforms, the first three months post-launch generated a reach of 9,392,221 with a click-through rate of 0.17%. In 2024, the campaign reached 14,636,340 users with a click-through rate of 0.20%. In 2025, we observed a substantial increase in impressions, reaching 33,630,725 with a click-through rate of 0.19%. The success of the campaign in puerto rico led us to implement the campaign in the lifelink of Florida and lifelink of Georgia dsas.in Florida and Georgia, the infinity campaign continued its strong performance, particularly across social media, streaming platforms, and connected tv. Social media placements once again significantly exceeded benchmarks. Online video completion rates exceeded expectations; streamed ads on connected tvs, laptops and mobile devices achieved completion rates as high as 98%, and streaming audio outperformed industry standards. These results validated both the creative approach and the strategic use of multilingual, community-centered messaging tailored to diverse audiences.Georgia has one of the largest african american populations in the country, a fast-growing hispanic population, major urban centers, deeply rural communities, and a strong youth population spread across many school districts.our public education model in Georgia reflects this complexity with a dedicated multicultural donation education program (mdep), primarily responsible for outreach to african american populations in both metro atlanta and rural Georgia from all backgrounds.mdep prioritizes outreach in african american churches, community groups, neighborhood organizations, colleges, and civic networks, with presentations and partnerships tailored to the unique experiences of these communities. Likewise, outreach in Georgia's hispanic communities incorporates bilingual materials and culturally aligned messaging crafted specifically for hispanic families who call Georgia home.one key mdep program involves close alignment with Georgia's eight historically black colleges and universities (hbcu), where mdep staff not only conduct on campus education about organ donation, but they also cultivate the next generation of diverse medical professionals. Medical students at morehouse school of medicine at morehouse co

Financial Efficiency

• Mission deployment rate: 83.3%; rating input score 83
• Program expense ratio: 94.5%; rating input score 94
• Fundraising efficiency: Limited

Transparency & Controls

• Consistency checks: 92.3%; rating input score 92; 12th percentile among comparable filings
• Pay-setting controls: 5 of 6 controls in place; rating input score 83
  • Compensation committee: Pass
  • Independent consultant: Pass
  • Other Form 990s reviewed: Pass
  • Written employment contract: Missing
  • Compensation survey or study: Pass
  • Board or committee approval: Pass
• Foreign activity oversight: Scored; rating input score 0
• Grant itemization coverage: 84.3%; rating input score 84; 19th percentile among comparable filings
• Major donor itemization: Limited
• Related-party transparency: Yes; rating input score 100

Accountability

• Independent voting board: 66.7%; rating input score 67; 19th percentile among comparable filings
• Governance controls: 9 of 9 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: 13.3%; rating input score 79; 79th percentile among comparable filings
• Total-asset coverage ratio: 1.8; rating input score 60; 60th percentile among comparable filings
• Liabilities to assets ratio: 0.14; rating input score 77; 77th percentile among comparable filings
• Officer compensation ratio: 3.5%; rating input score 31; 31st percentile among comparable filings

Growth

• Program expense growth: 6.7% per year; rating input score 100; 55th percentile among comparable filings
• Revenue growth: 6.2% per year; rating input score 100; 54th percentile among comparable filings
• Asset growth: 8.4% per year; rating input score 100; 61st percentile among comparable filings