Liberty Hall Museum Inc
Nonprofit profile at a glance
- EIN
- 208670825
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Union, NJ, USA
- Phone
- 9085270400
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- History Museums
Reported finances
- Revenue
- $1,670,449
- Expenses
- $1,452,237
- Assets
- $5,892,670
- Liabilities
- $117,071
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- Rachael Goldberg (Executive Director)
- JOHN KEAN Sr (President/Trustee)
Highest reported compensation
- Rachael Goldberg (Executive Director): $85,500 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
At liberty hall, our goal is to deepen our visitors' understanding of history and nature through the lens of the people who lived and worked in our over 250-year history. We strive to engage with our broader community by providing entertaining and educational programming that will inspire curiosity about the world around them and how that world has changed over time.
What it reported doing in 2024
Approximately 15,000 visitors attended the museum during 2024, including weekly school groups. Benefits visiting the museum include a tour of one of New Jersey's oldest preserved homes, grounds, outbuildings and numerous historical artifacts displayed within the museum. Additional benefits include, but are not limited to, tea parties for adults, lectures on various topics, family programming and guest speakers.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 72
- Transparency & Controls: 92
- Accountability: 90
- Sustainability: 69
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 68.7%; rating input score 69
- Program expense ratio: 78.1%; rating input score 78
- Fundraising efficiency: $32.12 raised per $1 spent on fundraising; rating input score 70; 70th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 6 of 8 controls in place; rating input score 75
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 13.1%; rating input score 67; 67th percentile among comparable filings
- Total-asset coverage ratio: 4.06; rating input score 81; 81st percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 63; 63rd percentile among comparable filings
- Officer compensation ratio: 5.9%; rating input score 51; 51st percentile among comparable filings
Growth
- Program expense growth: 2.9% per year; rating input score 100; 31st percentile among comparable filings
- Revenue growth: -1% per year; rating input score 0; 12th percentile among comparable filings
- Asset growth: 8.9% per year; rating input score 100; 55th percentile among comparable filings
Details
- Where the money goes: 68.7% of revenue deployed · 78.1% of spending went to programs
- Governance: 8 of 8 board members independent · 6 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $1.1M in reported program spending
- Leadership: top reported pay $86K · 9 people listed
- Consistency: 29 of 29 current checks pass
- Schedules: 6 filed schedules · includes major donors
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 2 of 8 not reported.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 51/100.