Kind Campaign

What it reported doing in 2024

Kind campaign assemblies: the kind campaign assembly is kind campaign's flagship program and can be led by the co-founders or school faculty and counselors. When the assemblies are led by the two co-founders of the organization, they personally speak in schools across north america on traveling tours to facilitate the program. During the founders assembly, they share their personal testimonies in detail, screen the re-edited kind campaign documentary film, finding kind, and lead students through life-changing interactive activities and discussions.when the assemblies are led by the faculty, school counselors and kind campaign volunteers, kind campaign provides each school with an assembly dashboard link that features a virtual menu that walks the facilitator through the assembly process step-by-step. The assembly dashboard contains a user-friendly and comprehensive guide with a detailed script for the faciliatator, the documentary, finding kind, and kind campaign's interactive activities. Both types of assemblies provide students with tools to help combat bullying while empowering students to foster kindness and respect toward themselves, their peers, and within their community. Activities such as the kind apology card transforms relationships as it gives students the opportunity to write and give a handwritten apology to someone at school. Kind campaign assemblies aim to significantly reduce instances of bullying, foster a culture of kindness and support among students, and promote long-term healing for those impacted. They strive to create opportunity for students to work through and mend social trauma and to reach out for help if they need support. This year, kind campaign partnered with the kevin love fund to offer an assembly equivalent for a school's male and male-identifying student body. Now, when a school books a kind campaign assembly, they also receive information on how to book an assembly with the kevin love fund. Their program is also free of charge. This has been a very important partnership that has given schools more free resources to support their students' mental and emotional health. The co-founders have spoken in 757 schools from the founding of kind campaign through 2024. There have been 3,048 school-led assemblies. Kind campaign is proud to offer all assemblies free of charge to schools. Since its founding, kind campaign assemblies have impacted 535,734 students around the world. Student testimony: "the other day our principal showed the seventh and eighth grade class your documentary and i really could not be more thankful for it. After watching it, our principal gave us the chance to freely stand up and read our apology in front of the two classes. Some of us cried and laughed with each other, i cried and read mine out loud and i have never felt better. I did get a few kindness cards back and was honestly shocked with some of these compliments from people i don't usually interact with. Over all i couldn't be more thankful for you guys and your impact made on our friendships. I will never forget this day and i hope your campaign continues to thrive for the years to come." sincerely, tyler underhillfaculty testimony: "i cannot express enough how fantastic the kind campaign assembly was for our middle school in may 2024. The entire experience was incredibly moving for both the girls and the staff. The sensitive stories shared about bullying struck a chord with everyone in the room, and it was heartwarming to see the students pledge and apologize to keep the kindness going. I was so impressed by the assembly that i applied to bring kind campaign to our elementary school as well. I cannot say enough about this program, it's truly transformative and inspiring. Thank you, kind campaign, for making such a positive difference in our school community."

Financial Efficiency

• Mission deployment rate: 20.1%; rating input score 20
• Program expense ratio: 87.2%; rating input score 87
• Fundraising efficiency: $71.81 raised per $1 spent on fundraising; rating input score 83; 83rd percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 33.3%; rating input score 33; 7th percentile among comparable filings
• Governance controls: 5 of 8 controls in place; rating input score 62
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Fail
  • Other executive compensation review process: NotApplicable
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Missing
  • Independent financial-statement audit: Fail

Sustainability

• Operating margin: 76.9%; rating input score 97; 97th percentile among comparable filings
• Total-asset coverage ratio: 3.49; rating input score 77; 77th percentile among comparable filings
• Liabilities to assets ratio: 0; rating input score 97; 97th percentile among comparable filings
• Officer compensation ratio: 51.7%; rating input score 1; 1st percentile among comparable filings

Growth

• Program expense growth: 1.8% per year; rating input score 100; 21st percentile among comparable filings
• Revenue growth: 6.9% per year; rating input score 100; 54th percentile among comparable filings
• Asset growth: 1.7% per year; rating input score 100; 18th percentile among comparable filings