Kidology
Legal name: Kidology Inc
Nonprofit profile at a glance
- EIN
- 364373998
- IRS 990 coverage
- 2010–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Parker, CO, USA
- Phone
- 8445436564
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Religious Printing, Publishing
- Affiliation
- Religious (unspecified)
Reported finances
- Revenue
- $89,881
- Expenses
- $109,372
- Assets
- $5,819
- Liabilities
- $8,420
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
8 people listed
People named in this filing
- SARA BASTIAN (DIRECTOR)
- BRETT BELLEQUE (DIRECTOR)
- PAT MALLOY (DIRECTOR)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Kidology is a non-profit organization that exists to equip and encourage those who minister to children; its primary ministry is Kidology.org, where children’s ministry leaders and volunteers find help, ideas, training, and resources to most effectively reach and teach kids. As a non-profit ministry, we offer access to these tools through a combination of Starter, Plus, and All Access memberships. Kidology relies on donations, product sales, limited advertising, and membership fees to maintain not only the costs of website operation, but also support staff and future development. While we would love to offer all features at no cost, in order to maintain our mission, we have to be good stewards of the resources we've been given and rely on your support for the ministry as well. Don't hesitate to reach out to our Help Desk if you have any questions. (Right-click link to copy email...
What it reported doing in 2025
Religious education training for youth
Operating model
- Revenue model
- Earned-program. 82% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 88
- Transparency & Controls: 90
- Accountability: 64
- Sustainability: 25
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 98.4%; rating input score 98
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 1 of 7 controls in place; rating input score 14
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -21.7%; rating input score 34; 34th percentile among comparable filings
- Total-asset coverage ratio: 0.05; rating input score 8; 8th percentile among comparable filings
- Liabilities to assets ratio: 1.45; rating input score 2; 2nd percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 58; 58th percentile among comparable filings
Growth
- Program expense growth: -10.3% per year; rating input score 0; 27th percentile among comparable filings
- Revenue growth: -8.3% per year; rating input score 0; 33rd percentile among comparable filings
- Asset growth: -11% per year; rating input score 0; 12th percentile among comparable filings
Details
- What they do: 1 programs and campaigns described on the official site
- Where the money goes: 100% of revenue deployed · 98.4% of spending went to programs
- Governance: 8 of 8 board members independent · 1 of 7 filing controls reported
- Programs: 2 filed program accomplishments · $108K in reported program spending
- Leadership: top reported pay $0 · 8 people listed
- Consistency: 26 of 26 current checks pass
- Schedules: 3 filed schedules
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Governance controls: 5 of 6 not reported.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 34/100.
- High — Sustainability: Total-asset coverage ratio scored 8/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 2/100.
- Review — Sustainability: Officer compensation ratio scored 58/100.