Keys for Kids Ministries

Legal name: Keys for Kids Ministries Inc

Nonprofit profile at a glance

EIN
381675000
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Grand Rapids, MI, United States
Phone
(616) 647-4500
Rating
78
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Religious Media, Communications
Affiliation
Christianity

Official website

Reported finances

Revenue
$2,133,699
Expenses
$2,024,105
Assets
$1,742,045
Liabilities
$164,514

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • Greg Yoder (President)

Highest reported compensation

  • Greg Yoder (President): $105,793 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

We exist to ignite a passion for Christ in kids, teens, and families worldwide. Vision Statement:. > The blood of Christ, shed through His death on the cross, is the only atonement for human sin.3 > The death, burial, and bodily resurrection of Jesus and His ascension into heaven are literal facts.4 > “The Church” is composed of all those who, by faith, have trusted Christ as Savior and Lord.5. Keys for Kids Ministries exists to ignite a passion for Christ in kids, teens, and families worldwide through multi-platform media, discipleship resources, and various language translations. Vision.

What it reported doing in 2024

Keys for Kids Ministries produces devotionals called Keys for Kids (children ages 612) and Unlocked (teens 1318) in print, audio, and electronic formats (apps, podcasts, social media, and website). More than 400,000 devotionals were printed in English, Russian, Spanish, and Ukrainian. Audio versions of Keys for Kids devotions were produced in English, Albanian, Arabic, Greek, Macedonian, Nepali, Pashto, and Urdu through our Storyteller program. Hundreds of thousands of people can listen to the Keys for Kids syndicated radio programming on more than 600 radio outlets worldwide. Our programming is also available on Keys for Kids Radio, a full-time radio station for kids at keysforkids.net or on our mobile app. Approximately 40,000 people have downloaded our two mobile apps that allow them to read or listen to our various ministry resources. Our products are also available in our online store.

Operating model

Revenue model
Donor-supported. 99% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 58
  • Transparency & Controls: 92
  • Accountability: 100
  • Sustainability: 47
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 63%; rating input score 63
  • Program expense ratio: 60.5%; rating input score 61
  • Fundraising efficiency: $6.46 raised per $1 spent on fundraising; rating input score 24; 24th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 5.1%; rating input score 51; 51st percentile among comparable filings
  • Total-asset coverage ratio: 0.86; rating input score 32; 32nd percentile among comparable filings
  • Liabilities to assets ratio: 0.09; rating input score 60; 60th percentile among comparable filings
  • Officer compensation ratio: 5.2%; rating input score 52; 52nd percentile among comparable filings

Growth

  • Program expense growth: 6.8% per year; rating input score 100; 49th percentile among comparable filings
  • Revenue growth: 7% per year; rating input score 100; 54th percentile among comparable filings
  • Asset growth: 3.8% per year; rating input score 100; 28th percentile among comparable filings

Details

  • What they do: 1 operating location identified
  • Where the money goes: 63% of revenue deployed · 60.5% of spending went to programs
  • Governance: 7 of 7 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $1.2M in reported program spending
  • Leadership: top reported pay $106K · 8 people listed
  • Consistency: 32 of 33 current checks pass · 1 finding to review
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 24/100.
  • Review — Sustainability: Operating margin scored 51/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 32/100.
  • Moderate — Transparency & Controls: Schedule D revenue reconciliation did not reconcile in the filed values.
  • Review — Sustainability: Officer compensation ratio scored 52/100.