Key Light Project
Nonprofit profile at a glance
- EIN
- 333057086
- IRS 990-EZ coverage
- 2025–2025
- Forms available
- Form 990-EZ 2025
- Location
- San Francisco, CA, USA
- Phone
- 4155967386
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Film, Video
Reported finances
- Revenue
- $10,043
- Expenses
- $6,030
- Assets
- $4,013
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
6 people listed
Executive titles in this filing
- ED CUNNIFFE III (PRESIDENT)
- FRAYN MASTERS (VICE PRESIDENT)
People named in this filing
- ED CUNNIFFE III (PRESIDENT)
- FRAYN MASTERS (VICE PRESIDENT)
- CHINA TAMBLYN (TREASURER/SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Key light project empowers community through interactive art, music, journalism and storytelling. Bridging the gap between the passive consumer and an engaged participant, our goal is to raise the awareness of loneliness and isolation and provide alternative ways to connect us to one another. Supporting projects that encompass these ideals, working with artists, storytellers, performers, academics and mental health professionals, we aim to produce interactive content that is entertaining, informative and engaging.
What it reported doing in 2025
Our first project "let's get lonely" is a live talk show, a workshop series and a podcast dealing with loneliness.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Total assets are small relative to annual expenses; liquid coverage is unknown and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 75
- Transparency & Controls: 100
- Sustainability: 66
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 60%; rating input score 60
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 40%; rating input score 86; 86th percentile among comparable filings
- Total-asset coverage ratio: 0.67; rating input score 37; 37th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 60% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $6K in reported program spending
- Leadership: top reported pay $0 · 6 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Total-asset coverage ratio scored 37/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.