Key Choices Inc

Nonprofit profile at a glance

EIN
920882145
IRS 990-EZ coverage
2024–2025
Forms available
Form 990-EZ 2025, Form 990-N 2023
Location
Claremore, OK, USA
Phone
9186051290
Rating
86
Verdict
STRONG
Rating confidence
Moderate
Sector
Alcohol, Drug Abuse, Prevention Only

Reported finances

Revenue
$103,235
Expenses
$122,306
Assets
$18,679
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • Catherine Crawford (Executive Director)

People named in this filing

  • D John Potter (Board MemberPresident)
  • Matthew Ballard (Board MemberTreasurer)
  • Linda Lepak (Board MemberSecretary)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

KEY Choices is a free drug prevention education program for 6th-12th grade students in Oklahoma public and private schools

What it reported doing in 2025

KEY Choices sent contracted teachers into Oklahoma schools to teach a drug prevention program We served 17 schools in NE Oklahoma reaching 1015 students This is our only program service The expenses include teachers printed materials curriculum dev ex-director mileage software accounting marketing and equipment Quantitative data showed a growth in knowledge in every subject area including opioids marijuana vaping and alcohol Qualitative data indicated that 93 of students committed to not misusing chemicals

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and revenue has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 100
  • Transparency & Controls: 82
  • Sustainability: 20
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 100%; rating input score 100

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -18.5%; rating input score 8; 8th percentile among comparable filings
  • Total-asset coverage ratio: 0.15; rating input score 16; 16th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 74; 74th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 26; 26th percentile among comparable filings

Growth

  • Program expense growth: 15.5% per year; rating input score 100; 69th percentile among comparable filings
  • Revenue growth: -11.2% per year; rating input score 0; 4th percentile among comparable filings
  • Asset growth: -67.6% per year; rating input score 0; 2nd percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 100% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $122K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 2 filing years from 2024 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 8/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 16/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 26/100.