Keu The Brand
Nonprofit profile at a glance
- EIN
- 934366703
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2023
- Location
- Honolulu, HI, USA
- Phone
- 8083332239
- Rating
- 39
- Verdict
- REVIEW
- Rating confidence
- Moderate
- Sector
- Arts, Cultural Organizations - Multipurpose
Reported finances
- Revenue
- $188,238
- Expenses
- $187,988
- Assets
- $31,012
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- Kahoku Lindsey-Asing (President)
- Kayla Lindsey Asing (Vice President)
People named in this filing
- Kahoku Lindsey-Asing (President)
- Kayla Lindsey Asing (Vice President)
- Brandi Kaleolani Ahlo (Secretary)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The purpose of the corporation is the preservation, perpetuation, and education in matters relating to the native Hawaiian culture and natural environment of Hawaii.
What it reported doing in 2025
The purpose of the corporation is (a) preservation, perpetuation and education in matters relating to ; the native culture and natural environment of Hawaii
Operating model
- Revenue model
- Donor-supported. 67% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
REVIEW - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 4
- Transparency & Controls: 82
- Sustainability: 27
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 3.5%; rating input score 4
- Program expense ratio: 3.3%; rating input score 3
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 0.1%; rating input score 31; 31st percentile among comparable filings
- Total-asset coverage ratio: 0.16; rating input score 17; 17th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: -162% per year; rating input score 0; 1st percentile among comparable filings
- Revenue growth: 104.2% per year; rating input score 100; 99th percentile among comparable filings
- Asset growth: 0.8% per year; rating input score 100; 29th percentile among comparable filings
Details
- Where the money goes: 3.5% of revenue deployed · 3.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $6K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 4/100.
- High — Financial Efficiency: Program expense ratio scored 3/100.
- High — Growth: Program expense growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 31/100.
- High — Sustainability: Total-asset coverage ratio scored 17/100.