Kello Media Company

Nonprofit profile at a glance

EIN
850525385
IRS 990-EZ coverage
2020–2020
Forms available
Form 990-EZ 2020
Location
Silver Spring, MD, USA
Phone
2404291120
Rating
35
Verdict
REVIEW
Rating confidence
Moderate
Sector
Cultural, Ethnic Awareness

Reported finances

Revenue
$89,467
Expenses
$78,834
Assets
$10,633
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2020. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Kiya Segni (Executive Director)

People named in this filing

  • Kiya Segni (Executive Director)
  • Hawi Itana (Executive Board Member)
  • Sena Tolera (Executive Board Member)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2020. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Kello Media is a 501(c)(3) non-profit news and media company. Our mission is to provide Oromo and other African communities with un-biased, accurate information in a timely manner. Since the founding of Kello Media Company in 2020, our organization has amassed hundreds of thousands of viewers and has become a popular platform amongst media consumers in the Horn of Africa. Our news programs are currently broadcasted on satellite in several countries, including within Oromia, Ethiopia.

What it reported doing in 2020

Conduct daily news shows and programs on issues specific to Oromo communities in Oromia, Ethiopia. Programs also aired on satellite Organize charitable events to engage community members and raise awareness about impact of effective media in Oromia, Ethiopia Manage over $80,000 in contributions and donations to the organization and track all business expenses Implement social media strategies that have helped to garner an audience of over 100,000 viewers within a year, across Facebook, YouTube, Instagram, and Twitter

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
No current program activity. The filing reports no program spending for the current year.

The verdict

REVIEW - The filed numbers largely add up. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 0
  • Transparency & Controls: 82
  • Sustainability: 47
  • Growth: NotEnoughData

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 0%; rating input score 0
  • Program expense ratio: 0%; rating input score 0

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 11.9%; rating input score 61; 61st percentile among comparable filings
  • Total-asset coverage ratio: 0.13; rating input score 9; 9th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 73; 73rd percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: Limited
  • Asset growth: Limited

Details

  • Where the money goes: 0% of revenue deployed · 0% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Financial Efficiency: Mission deployment rate scored 0/100.
  • High — Financial Efficiency: Program expense ratio scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 9/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.
  • High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.