Keep Tampa Bay Beautiful

Nonprofit profile at a glance

EIN
593150612
IRS 990 coverage
2011–2024
Forms available
Form 990 2024
Location
Tampa, FL, USA
Phone
8132218733
Rating
90
Verdict
STRONG
Rating confidence
Moderate
Sector
Environmental Beautification and Aesthetics

Official website

Reported finances

Revenue
$846,669
Expenses
$945,101
Assets
$1,257,306
Liabilities
$147,353

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

23 people listed

Executive titles in this filing

  • STANLEY KROH (PRESIDENT)
  • JIM ELLIS (VICE PRESIDENT)
  • KRISTINA MORETA (EXECUTIVE DIRECTOR (AS OF 03/25))
  • DEBRA EVENSON (EXECUTIVE DIRECTOR (THRU 04/25))

Highest reported compensation

  • DEBRA EVENSON (EXECUTIVE DIRECTOR (THRU 04/25)): $119,822 total reported compensation
  • KRISTINA MORETA (EXECUTIVE DIRECTOR (AS OF 03/25)): $85,397 total reported compensation
  • JESIAHA JACKSON (FINANCE MANAGER): $4,853 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To promote a culture of environmental stewardship through volunteer and educational opportunities.

What it reported doing in 2024

Keep tampa bay beautiful, inc provides environmental education and opportunities for volunteers to give back to their community through cleanups, habitat restoration, and beautification projects. Keep tampa bay beautiful forms partnerships with local governments, corporations, schools, grassroots and neighborhood organizations to engage individuals, reinforcing good habits while enhancing our community. Programs include community projects (adoption program, eagle scout projects), major cleanups (great american cleanup and hillsborough river & coastal cleanup), people garden projects (Florida learning garden) and environmental education initiatives (including ambassadors, Florida learning garden summer camp and education programs, and outreach events).

Operating model

Revenue model
Donor-supported. 71% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 95% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Program spending has declined or grown slowly and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 95
  • Transparency & Controls: 94
  • Accountability: 95
  • Sustainability: 28
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 92.6%; rating input score 93
  • Fundraising efficiency: $53.05 raised per $1 spent on fundraising; rating input score 79; 79th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 76th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -11.6%; rating input score 15; 15th percentile among comparable filings
  • Total-asset coverage ratio: 1.33; rating input score 52; 52nd percentile among comparable filings
  • Liabilities to assets ratio: 0.12; rating input score 40; 40th percentile among comparable filings
  • Officer compensation ratio: 22.2%; rating input score 12; 12th percentile among comparable filings

Growth

  • Program expense growth: -0.2% per year; rating input score 0; 17th percentile among comparable filings
  • Revenue growth: 0.1% per year; rating input score 100; 15th percentile among comparable filings
  • Asset growth: 11.7% per year; rating input score 100; 64th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 92.6% of spending went to programs
  • Governance: 20 of 20 board members independent · 8 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $875K in reported program spending
  • Leadership: top reported pay $120K · 23 people listed
  • Consistency: 33 of 33 current checks pass
  • Schedules: 5 filed schedules · includes major donors and grants
  • Filing history: 14 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Operating margin scored 15/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Review — Sustainability: Total-asset coverage ratio scored 52/100.
  • High — Sustainability: Officer compensation ratio scored 12/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 40/100.