Keep Rockland Beautiful Inc

Nonprofit profile at a glance

EIN
061513190
IRS 990 coverage
2014–2024
Forms available
Form 990 2024, Form 990-EZ 2021
Location
New City, NY, USA
Phone
8457089164
Rating
73
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Environmental Beautification and Aesthetics

Official website

Reported finances

Revenue
$202,946
Expenses
$172,363
Assets
$196,048
Liabilities
$5,399

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

10 people listed

Executive titles in this filing

  • MARISA MARRONE (EXECUTIVE DIRECTOR)
  • JENNIFER HANDELSMAN (Vice President)

Highest reported compensation

  • MARISA MARRONE (EXECUTIVE DIRECTOR): $61,506 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Keep Rockland Beautiful (KRB) leads efforts to clean, protect, and beautify Rockland County's environment by educating and empowering people to share in the care and stewardship of our communities.

What it reported doing in 2024

Keep Rockland Beautiful (KRB) leads efforts to clean, protect, and beautify Rocklands environment by educating and empowering people to share in the care and stewardship of our communities. KRB is a highly respected organization that has been providing hands-on environmental education and engaging volunteers throughout Rockland for 26 years. KRB grew out of a County Beautification Commission. It was established as a 501c3 and an affiliate of Keep America Beautiful in 1997. KRB has since evolved into a leading provider of powerful programming to protect the environment and care for community health and wellness. KRBs spring Great American Cleanup and Fall Cleanup campaigns make a visible and valuable difference in communities across the county. In addition to removing tons of harmful debris, they foster life-long stewardship and build community care and engagement. Keep Rockland Beautiful made a powerful impact across Rockland County in 2024, with 3,463 volunteers contributing 6,900 hours to remove over 31 tons of trash, recyclables, and debris during 130 community and independent cleanups.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. Some filing-based governance responses are negative or unanswered and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 64
  • Transparency & Controls: 90
  • Accountability: 74
  • Sustainability: 50
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 67.3%; rating input score 67
  • Program expense ratio: 79%; rating input score 79
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 3 of 8 controls in place; rating input score 38
    • Conflict-of-interest policy: Fail
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: Fail
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 15.1%; rating input score 68; 68th percentile among comparable filings
  • Total-asset coverage ratio: 1.14; rating input score 44; 44th percentile among comparable filings
  • Liabilities to assets ratio: 0.03; rating input score 37; 37th percentile among comparable filings
  • Officer compensation ratio: 35.7%; rating input score 8; 8th percentile among comparable filings

Growth

  • Program expense growth: -2.5% per year; rating input score 0; 22nd percentile among comparable filings
  • Revenue growth: 0.9% per year; rating input score 100; 28th percentile among comparable filings
  • Asset growth: 6.6% per year; rating input score 100; 54th percentile among comparable filings

Details

  • Where the money goes: 67.3% of revenue deployed · 79% of spending went to programs
  • Governance: 9 of 9 board members independent · 3 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $136K in reported program spending
  • Leadership: top reported pay $62K · 10 people listed
  • Consistency: 21 of 21 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 9 filing years from 2014 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Accountability: Governance controls: 5 of 8 not reported.
  • High — Growth: Program expense growth scored 0/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 44/100.
  • High — Sustainability: Officer compensation ratio scored 8/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 37/100.