Keep Longview Beautiful Inc
Nonprofit profile at a glance
- EIN
- 751666070
- IRS 990-EZ coverage
- 2014–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2013
- Location
- Longview, TX, USA
- Phone
- 9032124552
- Rating
- 71
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $37,549
- Expenses
- $26,729
- Assets
- $149,705
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
22 people listed
Executive titles in this filing
- JAMES VELDE (PRESIDENT)
People named in this filing
- CHRISTI MASSEY (DIRECTOR)
- COLIN GIPNER (DIRECTOR)
- COURTNEY NESBITT (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Keep longview beautiful seeks to educate and engage the community of longview, Texas to take responsibility for improving their environment through litter prevention, beautification, and waste reduction.
What it reported doing in 2025
The organization continued all of its program activites in the areas of beautification, waste reduction, and litter prevention/abatement. In 2025, the "less littered longview" digital campaign won a national keep america beautiful innovation award, mobilizing 118 volunteers to remove 6,099 pieces of litter and helping lower the citywide litter index to 1.48. The adopt-a-street program maintained 39 roadway miles across 28 active segments to collect 2.3 tons of roadside trash, while a month-long "connect-ing love longview" neighborhood partnership successfully removed 30 tons of debris. Youth education initiatives expanded by wrapping 10 city sanitation trucks with student anti-litter artwork. Environmental efforts also included the "sow a seed sunday" event, which distributed 2,000 bluebonnet seed packets, sowed 35 pounds of native seed, and released 386 butterflies for regional pollination. The organization executed a major landscaping overhaul of the high-traffic judson median and introduced a fall community recycling day that diverted 3.6 tons of waste from 125 vehicles. Additionally, the organization provided 5,000 in community improvement grants including foliage additions for the green street monster music festival, a landscape overhaul at the longview arboretum, and illegal dumping surveillance enforcement.
Operating model
- Revenue model
- Donor-supported. 87% of the money available for current operations came from contributions and gifts.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 72% for direct work, and 28% for grants.
The verdict
SUPPORTED - The filed numbers largely add up and revenue comfortably covers expenses. A relatively small share of available resources goes toward mission work and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 54
- Transparency & Controls: 100
- Sustainability: 69
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 47.5%; rating input score 47
- Program expense ratio: 66.2%; rating input score 66
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 28.8%; rating input score 79; 79th percentile among comparable filings
- Total-asset coverage ratio: 5.6; rating input score 85; 85th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -4.6% per year; rating input score 0; 37th percentile among comparable filings
- Revenue growth: -7.7% per year; rating input score 0; 28th percentile among comparable filings
- Asset growth: 1.9% per year; rating input score 100; 45th percentile among comparable filings
Details
- Where the money goes: 47.5% of revenue deployed · 66.2% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $18K in reported program spending
- Leadership: top reported pay $0 · 22 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 4 filed schedules
- Filing history: 11 filing years from 2014 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 47/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.