Keep America Beautiful Inc
Nonprofit profile at a glance
- EIN
- 131761633
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Stamford, CT, USA
- Phone
- 2036593000
- Rating
- 73
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Environmental Beautification and Aesthetics
Reported finances
- Revenue
- $7,716,814
- Expenses
- $7,348,586
- Assets
- $4,791,972
- Liabilities
- $942,022
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
30 people listed
Executive titles in this filing
- JENNIFER LAWSON (PRESIDENT & CEO)
Highest reported compensation
- JENNIFER LAWSON (PRESIDENT & CEO): $318,516 total reported compensation
- DAVID SCOTT (SENIOR DIRECTOR, RESEARCH): $239,467 total reported compensation
- DAVID WHEELER (DIR, FOUNDATIONS & GOVERNMENT GRANTS): $195,276 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Keep america beautiful, the nation's leading community improvement nonprofit, inspires and educates people to take action to improve and beautify their community environment. See schedule o for additional information.
What it reported doing in 2024
Great american cleanup - the keep america beautiful great american cleanup is the nation's largest community improvement program, which takes place annually during spring and celebrated its 25th anniversary in 2023. In 2024, the great american cleanup began to evolve into the "greatest american cleanup for the country's 250th birthday." the great american cleanup prompts individuals to take greater responsibility for their local environment by conducting grassroots community service projects that engage volunteers, local businesses and civic leaders meeting needs the communities identify. The great american cleanup began as a litter cleanup initiative designed to aesthetically improve our environment by creating cleaner parks, streetscapes and public spaces through litter removal and elimination. To this day, community cleanups remain at the very heart of the campaign. In 2024, more than 42 million pounds of litter and recyclables were collected by volunteers throughout the country. They cleaned and improved over 73,000 parks, public lands, playgrounds, and trails in more than 34,000 events covering an area slightly larger than yosemite national park. Kab affiliate volunteers also cleaned over 21 thousand miles of streets, roadways, and highways, which equates to nearly half the length of the us interstate system. Our community greening and beautification planted more than 350,000 flowers, plants, shrubs and trees that cool heat zones and create vibrant gateways to shopping and entertainment districts; create community gardens that help feed the hungry and educate young gardeners. Keep america beautiful strives to motivate more americans to make informed decisions and take simple, everyday actions to reduce, reuse and recycle right through participation in the great american cleanup. Through programs such as the great american cleanup and the "greatest american cleanup for the country's 250th birthday", keep america beautiful transforms public places into beautiful spaces helping to make communities that are environmentally healthy, socially connected and economically sound.
Operating model
- Revenue model
- Donor-supported. 92% of the money available for current operations came from contributions and gifts.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 75% for direct work, and 25% for grants.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 69
- Transparency & Controls: 78
- Accountability: 100
- Sustainability: 37
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 73%; rating input score 73
- Program expense ratio: 76%; rating input score 76
- Fundraising efficiency: $7.71 raised per $1 spent on fundraising; rating input score 29; 29th percentile among comparable filings
Transparency & Controls
- Consistency checks: 94.4%; rating input score 94; 24th percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 87.4%; rating input score 87; 24th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 4.8%; rating input score 50; 50th percentile among comparable filings
- Total-asset coverage ratio: 0.65; rating input score 24; 24th percentile among comparable filings
- Liabilities to assets ratio: 0.2; rating input score 44; 44th percentile among comparable filings
- Officer compensation ratio: 23.4%; rating input score 9; 9th percentile among comparable filings
Growth
- Program expense growth: -4.2% per year; rating input score 0; 6th percentile among comparable filings
- Revenue growth: -2% per year; rating input score 0; 7th percentile among comparable filings
- Asset growth: -3.3% per year; rating input score 0; 5th percentile among comparable filings
Details
- Where the money goes: 73% of revenue deployed · 76% of spending went to programs
- Governance: 21 of 21 board members independent · 9 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $5.6M in reported program spending
- Leadership: top reported pay $319K · 30 people listed · 3 of 6 pay-setting controls reported
- Highest-paid contractors: 3 contractors listed · $839K reported
- Consistency: 37 of 38 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes major donors, grants, and executive pay
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 60 filed money-flow records
- Related organizations: 51 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 29/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Operating margin scored 50/100.
- High — Sustainability: Total-asset coverage ratio scored 24/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Officer compensation ratio scored 9/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- Moderate — Sustainability: Liabilities to assets ratio scored 44/100.