Kansas City Direct Marketing Assoc Educational Foundation Fund
Nonprofit profile at a glance
- EIN
- 201697135
- IRS 990-EZ coverage
- 2012–2022
- Forms available
- Form 990-EZ 2022
- Location
- Kansas City, MO, USA
- Phone
- 8165615323
- Rating
- 66
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Scholarships, Student Financial Aid Services, Awards
Reported finances
- Revenue
- $50,590
- Expenses
- $46,923
- Assets
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2022. Amounts in USD.
Leadership & pay
8 people listed
People named in this filing
- SUSAN REITER (CHAIR)
- JACKSON DAVIS (VP/ SECRETAR)
- MISSY BRUHN (VP/TREASURER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2022. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To provide support for one or more qualified organizations whose purpose is to be operated to promote and foster direct marketing educational activities in the greater Kansas city metropolitan area.
Operating model
- Revenue model
- Donor-supported. 91% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 56
- Transparency & Controls: 82
- Sustainability: 34
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 58.1%; rating input score 58
- Program expense ratio: 53.3%; rating input score 53
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 7.2%; rating input score 58; 58th percentile among comparable filings
- Total-asset coverage ratio: 0; rating input score 2; 2nd percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 20.6% per year; rating input score 100; 82nd percentile among comparable filings
- Revenue growth: 29.2% per year; rating input score 100; 92nd percentile among comparable filings
- Asset growth: -5.7% per year; rating input score 0; 23rd percentile among comparable filings
Details
- Where the money goes: 58.1% of revenue deployed · 53.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $25K in reported program spending
- Leadership: top reported pay $0 · 8 people listed
- Consistency: 5 of 5 current checks pass
- Schedules: 3 filed schedules
- Filing history: 9 filing years from 2012 to 2022
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Mission deployment rate scored 58/100.
- Review — Financial Efficiency: Program expense ratio scored 53/100.
- High — Sustainability: Total-asset coverage ratio scored 2/100.
- Review — Sustainability: Operating margin scored 58/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.