Just Do It Movement Inc

Nonprofit profile at a glance

EIN
850641373
IRS 990 coverage
2025–2025
Forms available
Form 990 2025, Form 990-EZ 2024, Form 990-N 2021
Location
Charlotte, NC, USA
Phone
9802384980
Rating
69
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Centers to Support the Independence of Specific Populations

Official website

Reported finances

Revenue
$338,185
Expenses
$303,149
Assets
$59,990
Liabilities
$702

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Isa Moore (President)

Highest reported compensation

  • Jessica Gibson (Executive Dir.): $56,922 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The nonprofit is an organization dedicated to providing critical identification services and housing solutions to individuals experiencing homelessness and those returning from incarceration. Through strategic partnerships, the organization offers ID replacement, housing navigation, financial literacy, and workforce readiness support to help individuals overcome barriers and achieve long-term stability and self-sufficiency.

What it reported doing in 2025

In 2025, Just Do It Movement, Inc. advanced its mission to provide critical identification services and housing solutions to individuals experiencing homelessness and those returning from incarceration. Total Individuals Served: 1,502 Identification Services: 372 individuals received assistance obtaining vital identification documents, removing barriers to housing and employment. Housing Support: 60 individuals were connected to stable housing through partnerships, including support with security deposits and first months rent. Youth Programming (Spark Initiative): 150 youth were served through prevention and life-skills programming. Community Events: 500 individuals were served through Day of Impact, Back to School Event, and the Annual Breaking Bread Event. Case Management: 15 clients received individualized support focused on long-term stability. Volunteer Engagement: 100 volunteers supported program delivery and community events throughout the year. Through these efforts, the organization continues to remove barriers, increase housing stability, and promote self-sufficiency within the community.

Operating model

Revenue model
Donor-supported. 67% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. Some filing-based governance responses are negative or unanswered and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 63
  • Transparency & Controls: 92
  • Accountability: 58
  • Sustainability: 37
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 64.1%; rating input score 64
  • Program expense ratio: 71.5%; rating input score 72
  • Fundraising efficiency: $8.51 raised per $1 spent on fundraising; rating input score 33; 33rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 0 of 8 controls in place; rating input score 0
    • Conflict-of-interest policy: Fail
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Fail
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 10.4%; rating input score 57; 57th percentile among comparable filings
  • Total-asset coverage ratio: 0.2; rating input score 12; 12th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 38; 38th percentile among comparable filings
  • Officer compensation ratio: 18.8%; rating input score 19; 19th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 46.4% per year; rating input score 100; 96th percentile among comparable filings
  • Asset growth: 57.8% per year; rating input score 100; 96th percentile among comparable filings

Details

  • Where the money goes: 64.1% of revenue deployed · 71.5% of spending went to programs
  • Governance: 4 of 4 board members independent · 0 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $217K in reported program spending
  • Leadership: top reported pay $57K · 5 people listed
  • Consistency: 27 of 27 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Governance controls: 7 of 7 not reported.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 33/100.
  • High — Sustainability: Total-asset coverage ratio scored 12/100.
  • Review — Sustainability: Operating margin scored 57/100.
  • High — Sustainability: Officer compensation ratio scored 19/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 38/100.