Asheville Jewish Community Center

Nonprofit profile at a glance

EIN
560529951
IRS 990 coverage
2012–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Asheville, NC, United States
Phone
(828) 253-0701
Rating
86
Verdict
STRONG
Rating confidence
Moderate
Sector
Judaism
Affiliation
Judaism

Official website

Reported finances

Revenue
$4,238,027
Expenses
$4,328,309
Assets
$9,370,498
Liabilities
$971,298

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

18 people listed

Executive titles in this filing

  • Ashley Lasher (Executive Director)
  • Dave Love (President)
  • Margaret Teich (Departing President Oct 2024)
  • Cheryl McCormick (Vice-President Finance)
  • Cindy Smith (Vice-President Development)

Highest reported compensation

  • Ashley Lasher (Executive Director): $109,887 total reported compensation
  • Maria Goitia-Adcock (Finance Director): $75,973 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To strengthen Jewish identity, celebrate Jewish culture, and build inclusive community. During the 1960s, the JCC expanded and developed the programs established in the prior decade. In 1962, the JCC’s nursery school evolved into The Seven Dwarfs Preschool. The 1967 Six-Day War saw a surge in interest in the Asheville JCC, and the community fundraised to support the war effort in the JCC social hall. Popular programs included bridge, bingo, community dances (with live music and dance styles including watusi, jerk, monkey, and banana), formal dinners, and youth organizations (including B’nai B’rith AZA fraternity and B’nai B’rith Girls sorority). The JCC hired its first program coordinator and part-time director, Kenneth Michalove, who later became Asheville’s first Jewish mayor.

What it reported doing in 2024

Aquatics and Wellness: The JCCs Aquatics Center and David Zimerman Pool provide year-round access to comprehensive aquatics programming, including lap and recreational swimming, swim lessons, swim team, and water fitness classes. These programs promote physical health, water safety, and lifelong wellness for participants of all ages. JCC Aquatics maintains partnerships that support secondary school and collegiate athletics in the region. The JCC also expands community access and equity by offering free or significantly subsidized pool time, swimming instruction, and water fitness opportunities to partner organizations supporting underserved populations throughout the Asheville area. The JCC Aquatics Center serves more than 2,000 people annually.

Operating model

Revenue model
Earned-program. 63% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 93% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 79
  • Transparency & Controls: 94
  • Accountability: 95
  • Sustainability: 45
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 85.4%; rating input score 85
  • Program expense ratio: 83.3%; rating input score 83
  • Fundraising efficiency: $10.74 raised per $1 spent on fundraising; rating input score 40; 40th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -2.1%; rating input score 26; 26th percentile among comparable filings
  • Total-asset coverage ratio: 2.16; rating input score 64; 64th percentile among comparable filings
  • Liabilities to assets ratio: 0.1; rating input score 58; 58th percentile among comparable filings
  • Officer compensation ratio: 4.3%; rating input score 59; 59th percentile among comparable filings

Growth

  • Program expense growth: 6.6% per year; rating input score 100; 48th percentile among comparable filings
  • Revenue growth: 4% per year; rating input score 100; 34th percentile among comparable filings
  • Asset growth: 11.7% per year; rating input score 100; 65th percentile among comparable filings

Details

  • What they do: 1 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 85.4% of revenue deployed · 83.3% of spending went to programs
  • Governance: 15 of 15 board members independent · 8 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $3.6M in reported program spending
  • Leadership: top reported pay $110K · 18 people listed
  • Consistency: 37 of 37 current checks pass
  • Schedules: 7 filed schedules · includes major donors and grants
  • Filing history: 13 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 40/100.
  • High — Sustainability: Operating margin scored 26/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Review — Sustainability: Liabilities to assets ratio scored 58/100.
  • Review — Sustainability: Officer compensation ratio scored 59/100.