Jesse Lewis Choose Love Movement Inc

What it reported doing in 2025

The Jesse Lewis Choose Love Movement continues to update the Choose Love For Schools program which has now been accessed in all 50 states, in more than 135 countries, by more than 15,000 school users. That's more than 10 million people globally that have accessed the no cost curriculum via a robust learning management system that was updated in 2023. In 2025, Choose Love continued to develop, enhance, update, and maintain a substantial collection of supplemental Bonus Lessons. These lessons align with and extend the core Choose Love for Schools curriculum, allowing students and educators to explore important topics more deeply and apply Choose Love skills to real-life experiences, relationships, challenges, and choices.Bonus and supplemental lessons developed, enhanced, updated, or supported in 2025 included:-Shine HOPE-Forgiving Your Enemy-The Heros Journey-Forgiveness as a Superpower-Nonverbal Communication Lessons from Shyboy-Science of Revenge-Choose Love Strong-The Heroic Choice-HeartMath-Inner Resources-Harvesting the Gifts-Authentic Self-Mixed Emotions-Conflict Resolution-Fear Versus Anxiety-Our Personal PrinciplesProgram funding supported the extensive work required to research, develop, review, revise, and maintain these educational resources. This included researching current neuroscience, positive psychology, resilience, trauma-informed practices, character development, emotional regulation, and social and emotional learning; translating research into age-appropriate and practical educational content; writing and revising lessons; developing activities, discussion prompts, reflection exercises, and educator guidance; reviewing materials for developmental appropriateness and consistency; and aligning supplemental content with the Choose Love Formula of Courage + Gratitude + Forgiveness + Compassion in Action.Resources were also devoted to editing, design, supporting materials, videos and digital resources where applicable, curriculum review, technology and learning-management-system implementation, uploading and organizing content, testing materials, and maintaining and updating lessons as research and educational needs evolved.These supplemental lessons extend learning beyond the foundational Choose Love curriculum into subjects directly relevant to the challenges young people face. Topics address hope, forgiveness, communication, conflict resolution, difficult and mixed emotions, fear and anxiety, personal values and principles, resilience, authenticity, recognizing inner resources, learning and growing through adversity, and making thoughtful and courageous choices.Through this work, donations helped transform research and evidence-informed concepts into practical tools educators can use to help students understand themselves and others, strengthen emotional regulation, improve communication and relationships, navigate conflict and adversity, develop resilience, and recognize their ability to choose thoughtful responses.The Bonus Lessons also reflect Choose Loves commitment to keeping its programming dynamic rather than static. As neuroscience, research, educational practices, and the needs of students and educators evolve, program resources support the continued review and enhancement of curriculum so that Choose Love programming remains relevant, accessible, practical, and useful in todays classrooms.This curriculum development and continuous-improvement process represents a significant component of Choose Loves programmatic work and demonstrates how charitable contributions are directly invested in creating, improving, maintaining, and delivering educational resources that advance the organizations mission.

Financial Efficiency

• Mission deployment rate: 75.6%; rating input score 76
• Program expense ratio: 88.3%; rating input score 88
• Fundraising efficiency: $13.07 raised per $1 spent on fundraising; rating input score 44; 44th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: 1 of 6 controls in place; rating input score 17
  • Compensation committee: Missing
  • Independent consultant: Missing
  • Other Form 990s reviewed: Missing
  • Written employment contract: Missing
  • Compensation survey or study: Missing
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
• Governance controls: 7 of 8 controls in place; rating input score 88
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Fail
  • Document-retention policy: Pass
  • CEO compensation review process: NotApplicable
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: 18.4%; rating input score 70; 70th percentile among comparable filings
• Total-asset coverage ratio: 1.99; rating input score 64; 64th percentile among comparable filings
• Liabilities to assets ratio: 0.02; rating input score 53; 53rd percentile among comparable filings
• Officer compensation ratio: 18.3%; rating input score 19; 19th percentile among comparable filings

Growth

• Program expense growth: 10.4% per year; rating input score 100; 59th percentile among comparable filings
• Revenue growth: 15.1% per year; rating input score 100; 75th percentile among comparable filings
• Asset growth: 18.8% per year; rating input score 100; 77th percentile among comparable filings