It All Matters Inc

Nonprofit profile at a glance

EIN
933580792
IRS 990-EZ coverage
2025–2025
Forms available
Form 990-EZ 2025, Form 990-N 2024
Location
Santa Fe, NM, USA
Phone
5059541067
Rating
76
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Single Organization Support

Reported finances

Revenue
$122,957
Expenses
$55,165
Assets
$93,803

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • Tony Potter (President)
  • Erika Toya-Potter (Vice President)

People named in this filing

  • Tony Potter (President)
  • Erika Toya-Potter (Vice President)
  • Markus Vigil (Treasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To create an avenue of inclusivity for all to have the opportunity to participate in a positive, highly-qualified martial arts program, regardless of a person's physical, cognitive, or financial limitations.

What it reported doing in 2025

We are currently serving 10 students from the New Mexico Connections Academy. None of the students is paying a monthly tuition fee. It All Matters Inc. is sending funding to Jeff Speakman's Kenpo 5.0 for uniforms and T-shirts, as well as new belts for those who promoted. This includes the shipping costs from the post office.We are also serving the Kiva (Keeping Independent Visions Alive) Program, which has 15 students with cognitive limitations. We teach them 2 times a week, and they have had great success, including a belt test for their next rank (if ready) at the end of the year. Currently, none of these students is paying a monthly tuition fee. It All Matters is paying $30 per student per month for these kids in 2025.Another group is the Zia Program, which arguably has the biggest success rate. These are kids with behavioral issues, and there are currently 25 students; they have had huge success with becoming more mature and having self-control. In 2025, they were working hard on their end-of-school-year test. Currently, none of these students pays a monthly tuition fee. It All Matters has provided the uniforms and the materials for this program.And finally, our walk-in students. These are the kids who have graduated from the Kiva program and have cognitive, behavioral, or financial limitations. Their parents have paid and are on a monthly billing system of either $54.09 or $58.42. It all Matters is paying $30 Per month for these students. These walk-in students are year-round students. Whereas the previous 3 programs are school-year-based.

Operating model

Revenue model
Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and a large share of total spending goes to programs. A relatively small share of available resources goes toward mission work.

Rating breakdown

  • Financial Efficiency: 64
  • Transparency & Controls: 100
  • Sustainability: 73
  • Growth: NotEnoughData

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 43.7%; rating input score 44
  • Program expense ratio: 97.5%; rating input score 97

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: 55.1%; rating input score 93; 93rd percentile among comparable filings
  • Total-asset coverage ratio: 1.7; rating input score 75; 75th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: Limited
  • Asset growth: Limited

Details

  • Where the money goes: 43.7% of revenue deployed · 97.5% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $54K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 6 of 6 current checks pass
  • Schedules: 4 filed schedules
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Mission deployment rate scored 44/100.