Intentional Life Media

Nonprofit profile at a glance

EIN
381812892
IRS 990 coverage
2010–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
Tucson, AZ, USA
Phone
5207426976
Rating
80
Verdict
STRONG
Rating confidence
Standard
Sector
Religious Radio
Affiliation
Christianity

Reported finances

Revenue
$12,724,966
Expenses
$12,322,665
Assets
$29,345,263
Liabilities
$2,886,524

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

15 people listed

Executive titles in this filing

  • EVAN CARLSON (PRESIDENT/CEO)
  • RHONDA LAUGHLIN (EXECUTIVE DIRECTOR HUMAN RESOURCES)

Highest reported compensation

  • EVAN CARLSON (PRESIDENT/CEO): $194,974 total reported compensation
  • MICHAEL KANELFRITZ (CHIEF BROADCAST ENGAGEMENT OFFICER): $177,692 total reported compensation
  • MACK A PIOTROWSKI (TREASURER/CFOO): $169,109 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Dedicated to igniting personal transformation by affirming faith, inspiring hope, and equipping individuals, to live an intentional life in christ.

What it reported doing in 2024

Intentional life media (ilm) is the parent ministry of family life radio and intentional living. Our mission at intentional life media is to see individuals, families, churches, and nations transformed through living an intentional life in christ. Family life radio is a network of 36 christian radio signals reaching more than 18 million people across our broadcast markets. Our listener-supported ministry will celebrate 60 years of ministry in may 2026. Intentional living is a ministry of ilm centered around the flagship program, intentional living with dr. Randy carlson. The ministry includes a daily radio program, podcast, videos, and blog content, all designed to help people grow closer to god and live a life that is pleasing to christ. Intentional life media operates in accordance with a statement of faith, which serves as the biblical foundation for everything we do. This statement outlines the guiding principles that shape our ministry and is available online at: www.myflr.org and www.theintentionallife.com.

Operating model

Revenue model
Donor-supported. 94% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 75
  • Transparency & Controls: 83
  • Accountability: 88
  • Sustainability: 53
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 78.7%; rating input score 79
  • Program expense ratio: 80.1%; rating input score 80
  • Fundraising efficiency: $11.79 raised per $1 spent on fundraising; rating input score 43; 43rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 80%; rating input score 80; 16th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 3.2%; rating input score 47; 47th percentile among comparable filings
  • Total-asset coverage ratio: 2.38; rating input score 67; 67th percentile among comparable filings
  • Liabilities to assets ratio: 0.1; rating input score 74; 74th percentile among comparable filings
  • Officer compensation ratio: 9.1%; rating input score 24; 24th percentile among comparable filings

Growth

  • Program expense growth: 9.5% per year; rating input score 100; 68th percentile among comparable filings
  • Revenue growth: 9.6% per year; rating input score 100; 73rd percentile among comparable filings
  • Asset growth: 9.7% per year; rating input score 100; 64th percentile among comparable filings

Details

  • Where the money goes: 78.7% of revenue deployed · 80.1% of spending went to programs
  • Governance: 8 of 10 board members independent · 9 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $9.9M in reported program spending
  • Leadership: top reported pay $195K · 15 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $229K reported
  • Consistency: 35 of 35 current checks pass
  • Schedules: 7 filed schedules · includes executive pay and related organizations
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 43/100.
  • Moderate — Sustainability: Operating margin scored 47/100.
  • High — Sustainability: Officer compensation ratio scored 24/100.