Institute for Advertising Ethics

Nonprofit profile at a glance

EIN
852502690
IRS 990-EZ coverage
2020–2024
Forms available
Form 990 2023, Form 990-EZ 2024, Form 990-N 2024
Location
New York, NY, USA
Phone
2122093999
Rating
90
Verdict
STRONG
Rating confidence
Moderate
Sector
Adult, Continuing Education

Reported finances

Revenue
$86,177
Expenses
$233,623
Assets
$41,390
Liabilities
$253,127

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

6 people listed

Executive titles in this filing

  • ANDREW SUSMAN (PRESIDENT)

People named in this filing

  • ANDREW SUSMAN (PRESIDENT)
  • CHRISTINE ARENA (FOUNDER)
  • TOM DENFORD (BOARD MEMBER)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The institute for advertising ethics (iae) is a 501c3 non-profit built to address the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.

What it reported doing in 2024

To actualize its vision, the iae, spearheaded the idea of certification and launched the certified ethical advertising executive in 2022 with the university of Texas at austin. The ceae is intended to empower a generation of ethical advertising executives who can promote ethics in the industry, turning ethical frameworks into actionable steps, promoting leaders that can help organizations detect and mitigate ethical risks and developing professionals who communicate effectively about ethical challenges.

Operating model

Revenue model
Earned-program. 84% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and revenue has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 93
  • Transparency & Controls: 100
  • Sustainability: 8
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 82.4%; rating input score 82

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: -171.1%; rating input score 5; 5th percentile among comparable filings
  • Total-asset coverage ratio: 0.18; rating input score 15; 15th percentile among comparable filings
  • Liabilities to assets ratio: 6.12; rating input score 1; 1st percentile among comparable filings
  • Officer compensation ratio: 4.5%; rating input score 11; 11th percentile among comparable filings

Growth

  • Program expense growth: 5.7% per year; rating input score 100; 64th percentile among comparable filings
  • Revenue growth: -35.3% per year; rating input score 0; 9th percentile among comparable filings
  • Asset growth: 34.5% per year; rating input score 100; 93rd percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 82.4% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $192K in reported program spending
  • Leadership: top reported pay $0 · 6 people listed
  • Consistency: 8 of 8 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 4 filing years from 2020 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 5/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 15/100.
  • High — Sustainability: Liabilities to assets ratio scored 1/100.
  • High — Sustainability: Officer compensation ratio scored 11/100.