Insights Association South Central Chapter
Nonprofit profile at a glance
- EIN
- 942936757
- IRS 990-EZ coverage
- 2014–2025
- Forms available
- Form 990 2013, Form 990-EZ 2025
- Location
- San Marcos, TX, USA
- Phone
- 9176765886
- Rating
- 41
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $48,051
- Expenses
- $43,117
- Assets
- $112,667
- Liabilities
- $85
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
15 people listed
Executive titles in this filing
- KATIE ZIPF (PRESIDENT)
People named in this filing
- BRITTANY NICHOLS (SECRETARY)
- GEOFF NORBY (DIRECTOR)
- BETHANY MOFFETT (DIRECTOR)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The organization advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global marketing and opinion research profession.
What it reported doing in 2025
The organization conducts meetings and conferences (including teleconferences) to promote unity, to plan events, conferences, and educational opportunities for members and to do strategic planning for the organization.
Operating model
- Revenue model
- Earned-program. 91% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.
The verdict
MIXED - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and liabilities are high compared with assets.
Rating breakdown
- Financial Efficiency: 4
- Transparency & Controls: 82
- Sustainability: 60
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 6.2%; rating input score 6
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 10.3%; rating input score 61; 61st percentile among comparable filings
- Total-asset coverage ratio: 2.61; rating input score 72; 72nd percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 31; 31st percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 3.2% per year; rating input score 100; 63rd percentile among comparable filings
- Asset growth: 6.7% per year; rating input score 100; 62nd percentile among comparable filings
Details
- Where the money goes: 6.2% of revenue deployed
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment
- Leadership: top reported pay $0 · 15 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 1 filed schedules
- Filing history: 11 filing years from 2014 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 6/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 31/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.