Identify Inc
Nonprofit profile at a glance
- EIN
- 464318918
- IRS 990 coverage
- 2018–2024
- Forms available
- Form 990 2024, Form 990-EZ 2017, Form 990-N 2014
- Location
- Duluth, GA, USA
- Phone
- 4045904908
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- International Human Rights
Reported finances
- Revenue
- $307,874
- Expenses
- $328,212
- Assets
- $41,092
- Liabilities
- $36,249
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
1 person listed
Highest reported compensation
- KRISTI CARR (DIRECTOR): $71,500 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To develop local teams to help the impoverished of the world through mission experiences.
What it reported doing in 2024
Identify exist to engage a spirit of global awareness and initiate life change through mission experiences and relationships. We do this through with a focus on the development of communities and individuals. Our greatest impact can be found in the areas of education, medical, spiritual, and wellbeing outreach. In 2022, identify was instrumental in rebuilding a school and physical therapy clinic for children and adults burdened by delays or disabilities. It is estimated that this center positively affects over 180 individuals each year. In addition, identify provides ongoing financial support to 8 community leaders who are meeting the needs of vulnerable/impoverished families, including orphans, widows, and the unseen. These 8 leaders serve approximately 1370 people in their communities with weekly care through feeding programs, educational initiatives, spiritual counseling, and family development. Beyond these communities, identify serves another 8 with resources and supplies direct from mission teams. In 2022, we trained and added 17 young leaders to our nationals mission program who are now serving in their own communities. 15,500+ in educational scholarships and family support was given to individuals. We were able to host 50 traveling volunteers in guatemala, both students and professionals who gave over 11,600 hours of their time in community service and professional development. In addition, approximately 50 families were cared for in times of emergency through benevolence funds which provide food, medical care, and housing assistance
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 87
- Transparency & Controls: 90
- Accountability: 64
- Sustainability: 18
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 90.7%; rating input score 91
- Program expense ratio: 85.1%; rating input score 85
- Fundraising efficiency: $42.03 raised per $1 spent on fundraising; rating input score 73; 73rd percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 1 of 9 controls in place; rating input score 14
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Limited
- Other executive compensation review process: Limited
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -6.6%; rating input score 27; 27th percentile among comparable filings
- Total-asset coverage ratio: 0.13; rating input score 8; 8th percentile among comparable filings
- Liabilities to assets ratio: 0.88; rating input score 6; 6th percentile among comparable filings
- Officer compensation ratio: 21.8%; rating input score 17; 17th percentile among comparable filings
Growth
- Program expense growth: 15.4% per year; rating input score 100; 79th percentile among comparable filings
- Revenue growth: 15% per year; rating input score 100; 82nd percentile among comparable filings
- Asset growth: 7.3% per year; rating input score 100; 56th percentile among comparable filings
Details
- Where the money goes: 90.7% of revenue deployed · 85.1% of spending went to programs
- Governance: 3 of 3 board members independent · 1 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $279K in reported program spending
- Leadership: top reported pay $72K · 1 people listed
- Consistency: 26 of 26 current checks pass
- Schedules: 2 filed schedules
- Filing history: 7 filing years from 2018 to 2024
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Governance controls: 5 of 6 not reported.
- High — Sustainability: Operating margin scored 27/100.
- High — Sustainability: Total-asset coverage ratio scored 8/100.
- High — Sustainability: Liabilities to assets ratio scored 6/100.
- High — Sustainability: Officer compensation ratio scored 17/100.