Hui Pohala

Nonprofit profile at a glance

EIN
883937539
IRS 990 coverage
2024–2025
Forms available
Form 990 2025, Form 990-N 2023
Location
Honolulu, HI, USA
Phone
8082853102
Rating
71
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Health Support Services

Reported finances

Revenue
$909,811
Expenses
$1,241,865
Assets
$715,331
Liabilities
$41,288

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

6 people listed

Executive titles in this filing

  • RAE SEITZ (CEO)
  • HERMINA TAYLOR (PRESIDENT)

Highest reported compensation

  • ELIZABETH FREITAS (SECRETARY): $136,109 total reported compensation
  • RAE SEITZ (CEO): $80,733 total reported compensation
  • NAOMI MORITA (VICE PRESIDE): $30,196 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Palliative care is a win-win-win-win. Expanding access to palliative care benefits all parts of the healthcare system. People living with serious illness are better able to manage physical and emotional symptoms and have peace of mind that their care is consistent with what matters most. Families and caregivers feel supported and better equipped to help their loved ones. Clinicians experience greater professional satisfaction and less burnout. Health systems benefit from better quality care at a greater value and an expert, stable and resilient clinician workforce

What it reported doing in 2025

Hui pohala was awarded 3.6 million from the state of hawai`i department of human services med-quest division to expand palliative care in the community. Honolulu, Hawaii when someone learns that they have a serious illness, it can be devastating. It is even more distressing if finding access to appropriate care is an issue. Even medical professionals may face challenges in identifying and referring patients to specialists who can alleviate the severity of their symptoms. Hui pohala was awarded 3.6 million from the state of Hawaii department of human services (dhs), med-quest division, which will provide hui pohala with the tools and resources to tackle those challenges and make palliative care more accessible for vulnerable populations. The grant is composed of both state, and federal american rescue plan act funds. We are pleased to announce our commitment to expanding training resources and equipping a wider audience with essential tools aimed at enhancing comprehension and implementation of palliative care, said judy mohr peterson, med-quest administrator. With a longstanding dedication to this field, we look forward to collaborating with hui pohala in advancing this critical initiative. We are so grateful that dhs/med-quest has given us this opportunity to lead this game-changing initiative, said rae seitz, md, chief executive officer of hui pohala, who has decades of experience serving in both provider and payer (health insurance) roles with hmsa and kaiser permanente Hawaii. Palliative care helps patients better cope with a serious illness and greatly improves their quality of life and health outcomes, dr. Seitz said. Palliative care currently is under-utilized and not well understood. Hui pohala wants to change this by equipping physicians and other healthcare professionals so patients and family caregivers can easily access palliative care. Hui pohala will be working on a number of initiatives to improve access to high-quality palliative care outside of hospitals and document the effectiveness of this care with quality metrics so people with serious illnesses can remain in their homes and communities safely and appropriately. These initiatives include developing resources for patients and their families to manage care at home and training to upskill healthcare providers, particularly in rural or underserved communities where it is difficult to access timely, appropriate care. Training, tools, and resources will be made available at no cost to organizations and individuals caring for those with serious illnesses. Hui pohala is supporting the development of pilot programs to recruit and retain nurses for home and community-based palliative care and will lead the creation of a centralized resource hub for information, training, and resources regarding palliative care that will be available to providers, healthcare professionals, patients, and caregivers in Hawaii and the pacific islands. Hui pohala is continuing to deepen the communitys understanding of the persistent gaps and challenges that prevent healthcare professionals and caregivers from providing the best care possible throughout the state and activating recommendations with the highest value. Clinicians and others on the frontlines of patient care readily see the weak links in our healthcare system. Were excited to work on multiple solutions to fill the gaps, dr. Seitz said. In addition to providing training for doctors, nurse practitioners, registered nurses, and others, were thinking outside the box and believe community health workers, healthcare navigators, emergency medical technicians, government agencies, home health agencies, federally qualified health centers, and others are key to reaching more Hawaii families and making palliative care more accessible.

Operating model

Revenue model
Earned-program. 98% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. A relatively small share of voting board members are independent and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 89
  • Transparency & Controls: 92
  • Accountability: 35
  • Sustainability: 16
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 94.6%; rating input score 95
  • Fundraising efficiency: $4.37 raised per $1 spent on fundraising; rating input score 13; 13th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 20%; rating input score 20; 13th percentile among comparable filings
  • Governance controls: 5 of 9 controls in place; rating input score 56
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -36.5%; rating input score 3; 3rd percentile among comparable filings
  • Total-asset coverage ratio: 0.58; rating input score 28; 28th percentile among comparable filings
  • Liabilities to assets ratio: 0.06; rating input score 41; 41st percentile among comparable filings
  • Officer compensation ratio: 21.7%; rating input score 14; 14th percentile among comparable filings

Growth

  • Program expense growth: -40.9% per year; rating input score 0; 1st percentile among comparable filings
  • Revenue growth: -101.6% per year; rating input score 0; 0th percentile among comparable filings
  • Asset growth: -57.3% per year; rating input score 0; 0th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 94.6% of spending went to programs
  • Governance: 1 of 5 board members independent · 5 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $1.2M in reported program spending
  • Leadership: top reported pay $136K · 6 people listed
  • Consistency: 22 of 22 current checks pass
  • Schedules: 3 filed schedules · includes major donors
  • Filing history: 2 filing years from 2024 to 2025
  • Contacts: How to reach this organization
  • Money network: 5 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Independent voting board scored 20/100.
  • High — Financial Efficiency: Fundraising efficiency scored 13/100.
  • Review — Accountability: Governance controls: 3 of 8 not reported.
  • High — Sustainability: Operating margin scored 3/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 28/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 14/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 41/100.