Hospitality Sales Marketing Association International
Nonprofit profile at a glance
- EIN
- 860495218
- IRS 990-EZ coverage
- 2012–2025
- Forms available
- Form 990-EZ 2025
- Location
- Phoenix, AZ, USA
- Phone
- 6022405552
- Rating
- 42
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $54,310
- Expenses
- $55,283
- Assets
- $4,982
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
16 people listed
Executive titles in this filing
- KERRELL DUNSMORE (President)
- YVETTE KOEBKE (PRESIDENT-ELECT)
People named in this filing
- Becky Bulkley (Executive Assistant)
- GERRY REED (PAST PRES)
- VICTORIA VOTO (SECRETARY/TREASURER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Education/professional development
What it reported doing in 2025
Joint mpi/hsmai golf tournament with 120 participants - 50/50 members vs non-members.fundraising auction with 250 participants - 50/50 members vs non members.awards gala - 60 participants - 20 non-members and 40 members.
Operating model
- Revenue model
- Other-operating. 89% of the money available for current operations came from other operating revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
MIXED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 11
- Transparency & Controls: 82
- Sustainability: 22
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 10.8%; rating input score 11
- Program expense ratio: 10.6%; rating input score 11
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -1.8%; rating input score 39; 39th percentile among comparable filings
- Total-asset coverage ratio: 0.09; rating input score 12; 12th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 48.8%; rating input score 3; 3rd percentile among comparable filings
Growth
- Program expense growth: 5.7% per year; rating input score 100; 62nd percentile among comparable filings
- Revenue growth: -2.9% per year; rating input score 0; 40th percentile among comparable filings
- Asset growth: 1.7% per year; rating input score 100; 44th percentile among comparable filings
Details
- Where the money goes: 10.8% of revenue deployed · 10.6% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 4 filed program accomplishments · $6K in reported program spending
- Leadership: top reported pay $0 · 16 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 2 filed schedules
- Filing history: 13 filing years from 2012 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 11/100.
- High — Financial Efficiency: Program expense ratio scored 11/100.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 39/100.
- High — Sustainability: Total-asset coverage ratio scored 12/100.
- High — Sustainability: Officer compensation ratio scored 3/100.