Horses for Heroes - New Mexico Inc
Nonprofit profile at a glance
- EIN
- 271578535
- IRS 990 coverage
- 2014–2025
- Forms available
- Form 990 2025
- Location
- Santa Fe, NM, USA
- Phone
- 5057982535
- Rating
- 66
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Rehabilitative Medical Services
Reported finances
- Revenue
- $577,932
- Expenses
- $117,188
- Assets
- $3,835,200
- Liabilities
- $36,867
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- RICHARD IANNUCCI (PRESIDENT)
People named in this filing
- RICHARD IANNUCCI (PRESIDENT)
- NANCY DE SANTIS (SECRETARY/ T)
- CHARLES BENNETT (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The organization provides a free program of unique horsemanship, wellness, and skill set restructuring that is open to all post 9/11 veterans as well as active military personnel who have sustained post-traumatic stress, combat trauma, or physical injuries during their time of service to our country.
What it reported doing in 2025
Hands-on programs include cowboy up, a program that provides horsemanship, wellness and skill set restructuring to post 9/11 combat wounded and ptsd- rated veterans, aiding in their post traumatic healing resilience. The program is self-paced, and objective/outcome based. It is both a day program for regional veterans and a residential program for participating veterans from out of state and across the country. The program is self- sustaining with program graduates serving as a cadre with the all-volunteer instructor staff. Approximately 9,600 hours of sessions and veteran activities, including phone, skype, and zoom counseling were provided. Wisdom way for warriors is our hybrid life-skills coaching program. Originally exclusive to women veterans, it is now integrated with our cowboy up program as well as individual coaching sessions. Veteran participant families and couples' personal retreats - veterans who have participated in the cowboy up program are allowed to participate in a personal family or couples retreat, individually designed for their families' pre- and post-development needs. Program partners with us special operations command (socom) warrior care coalition. The us navy special warfare teams began pre-deployment resiliency training during 2023 as a result of the success of our pilot program, initiated in 2022, of pre-deployment resiliency for active military conducted with the us army first division. Providing trauma mitigation tools that allow active-duty members who are deploying to combat zones the ability to identify the debilitating effects of combat trauma in themselves and their unit members in order to stave off what would become post traumatic stress disorder. As part of this initiative, we will also host active-duty couples returning from multiple deployments, in retreat style setting to mitigate and repair the catastrophic effects resulting from back-to-back combat deployments. Wholesome and nutritious home-cooked meals are provided daily to all program participants for all programs. A continuing component of this program is the "train the trainers" graduate core class for egcm (equine gestalt coaching method) on how to work with veterans and their trauma. The organization is endorsed by the New Mexico department of veteran services, New Mexico cattle growers association and their member ranches, working ranch cowboys association (wrca), wrangler national patriot program, american gold star mothers, inc. - albuquerque chapter, the military order of world wars - santa fe chapter, New Mexico women's veterans association, the southwest native american veterans association, and many more.
Operating model
- Revenue model
- Donor-supported. 70% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of voting board members are independent.
Rating breakdown
- Financial Efficiency: 48
- Transparency & Controls: 92
- Accountability: 49
- Sustainability: 91
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 32.4%; rating input score 32
- Program expense ratio: 90.4%; rating input score 90
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 33.3%; rating input score 33; 13th percentile among comparable filings
- Governance controls: 5 of 7 controls in place; rating input score 71
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 79.7%; rating input score 97; 97th percentile among comparable filings
- Total-asset coverage ratio: 32.73; rating input score 98; 98th percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 60; 60th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 78; 78th percentile among comparable filings
Growth
- Program expense growth: 1.2% per year; rating input score 100; 19th percentile among comparable filings
- Revenue growth: 4.2% per year; rating input score 100; 32nd percentile among comparable filings
- Asset growth: 13% per year; rating input score 100; 64th percentile among comparable filings
Details
- Where the money goes: 32.4% of revenue deployed · 90.4% of spending went to programs
- Governance: 1 of 3 board members independent · 5 of 7 filing controls reported
- Programs: 2 filed program accomplishments · $106K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 23 of 23 current checks pass
- Schedules: 5 filed schedules · includes major donors
- Filing history: 12 filing years from 2014 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 32/100.
- Moderate — Accountability: Independent voting board scored 33/100.
- Review — Accountability: Governance controls: Independent financial-statement audit not reported.