Honor and Remember Inc

What it reported doing in 2024

Honor and remember continues to influence the national and global conversation on remembrance. Many of you have been with us since the beginning and have seen our impact grow, while others are newer to this mission. What many may not realize is the broad scope of our work- accomplished with limited resources yet leaving a permanent legacy of honor. Our mission is unwavering and not dictated by shifting cultural or political issues. Our organizational focus is simple and steadfast: establish, educate, present, comfort. These four words define our vision and remain equal cornerstones of the mission. Fifteen all-volunteer honor and remember state chapters, supported by dedicated ambassadors, work daily to expand awareness and reach families across the country. Below are highlights of our progress in each core area. Establish "in 2024, Alaska became the 28th state to officially adopt the honor and remember and honor and sacrifice flags as state symbols. States including New York, Kentucky, Ohio, and Massachusetts remain in consideration for adoption during 2025 legislative sessions. "our ultimate goal is national adoption through congress. Current legislation includes h.r. 1363, introduced by rep. Donald davis. We continue to pursue bipartisan support and a senate companion bill. "endorsements continue to grow from municipalities, institutions, associations, and corporations nationwide. Our long-term vision is to establish the tradition of flying the honor and remember flag whenever a military casualty is reported. Educate "education is key to helping americans understand the meaning of being a gold star family. Much of this occurs through flag presentations and through partnerships with organizations committed to flying the flag. "national corporate partnerships continue to expand with nascar, norwegian cruise line, sargento, geico, spartannash, goodyear, and others. "education initiatives take place at both national and local levels through speaking engagements, media interviews, literature distribution, and events. Major efforts include: -nascar charlotte memorial weekend 30-second moment of silence continues -establishing may as honor and remember month -the may memorial marathon -speaking at hundreds of personalized flag presentation venues. "since 2012, run for the fallen events have been conducted nationwide. In 2024, eleven yearly state runs were completed. Present "a central mission objective is to present a personalized honor and remember flag to every family of a fallen service member. To date, more than 5,000 flags have been presented. "in 2024 alone, over 250 personalized flags were produced and presented across the country, from intimate living room ceremonies to large-scale public events. "requests are received at a rate of nearly one per day. More than 300 families currently await presentations, with some waiting several years due to limited resources. Every generation of fallen heroes is included in our mandate. Comfort "presenting a flag begins a lasting relationship with each family. We continue to communicate regularly, offering opportunities for connection and healing. "comfort initiatives include annual banquets, memorial runs, and partnerships with major sporting venues such as nascar and others. "in 2024, the 15th annual gold star family evening hosted more than 350 family members for a first-class evening of entertainment, speakers, and remembrance. ________________________________________ looking ahead: next 6-12 months 1.sixteenth annual banquet - Virginia beach, dec. 7, 2025 2.expansion of state run for the fallen events, including new 5k models 3.fourteenth annual state chapters' conference - january, Virginia beach 4.nascar gold star family partnerships and championship banquets 5.strategic sales initiative targeting veteran organizations, funeral homes, and cemeteries 6.seventh annual may memorial marathon and expanded honor and remember month initiatives 7.expanded memorial day weekend programming 8

Financial Efficiency

• Mission deployment rate: 87.9%; rating input score 88
• Program expense ratio: 90.7%; rating input score 91
• Fundraising efficiency: $1,599.8 raised per $1 spent on fundraising; rating input score 98; 98th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 90.9%; rating input score 91; 23rd percentile among comparable filings
• Governance controls: 5 of 8 controls in place; rating input score 62
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Fail
  • Document-retention policy: Fail
  • CEO compensation review process: NotApplicable
  • Other executive compensation review process: Fail
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: 14.9%; rating input score 70; 70th percentile among comparable filings
• Total-asset coverage ratio: 0.98; rating input score 42; 42nd percentile among comparable filings
• Liabilities to assets ratio: 0.45; rating input score 18; 18th percentile among comparable filings
• Officer compensation ratio: 12%; rating input score 30; 30th percentile among comparable filings

Growth

• Program expense growth: 5.3% per year; rating input score 100; 44th percentile among comparable filings
• Revenue growth: 4.5% per year; rating input score 100; 40th percentile among comparable filings
• Asset growth: 11.8% per year; rating input score 100; 64th percentile among comparable filings