Holiday & Decorative Association
Nonprofit profile at a glance
- EIN
- 870523886
- IRS 990-EZ coverage
- 2017–2020
- Forms available
- Form 990 2016, Form 990-EZ 2020
- Location
- Dallas, TX, USA
- Phone
- 2147422747
- Rating confidence
- Limited
- Sector
- International Development
Reported finances
- Expenses
- $16,025
- Assets
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2020. Amounts in USD.
Leadership & pay
5 people listed
People named in this filing
- KELVIN CHEW (BOARD MEMBER)
- KARINA FARRIS (CHAIRMAN)
- TOM YOUNG (VICE CHAIRMA)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2020. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To act as the national organization for importers, manufacturers, wholesalers and others involved in the permanent botanical holiday and decorative accessories industry.
What it reported doing in 2020
To act as the national organization for importers, manufacturers, wholesalers and others involved in the permanent botanical holiday and decorative accessories industry. The association was unable to conduct marketing events in june 2019 due to lack of funds. Instead of its major event, the holiday expo, the board decided to utilize the budgets for several marketing promotions in january 2019. These included a 500 cash giveaway for 3 consecutive days. 21 hda member showrooms particpated and there were 1,000 showroom visitors who submitted entries. Increased advertising in publications and animated video boards in the elevator wells of the world trade center allowed the hda to reach 10,000 to 15,000 potential buyers.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 82
- Sustainability: 9
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: Limited
- Total-asset coverage ratio: 0; rating input score 11; 11th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 51; 51st percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: -34.7% per year; rating input score 0; 27th percentile among comparable filings
- Asset growth: -22.3% per year; rating input score 0; 30th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 1 of 1 current checks pass
- Schedules: 2 filed schedules
- Filing history: 4 filing years from 2017 to 2020
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 11/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 51/100.