Heroic Hearts Project Inc

Nonprofit profile at a glance

EIN
821697268
IRS 990 coverage
2020–2024
Forms available
Form 990 2024, Form 990-N 2019
Location
New York, NY, USA
Phone
3868682948
Rating
88
Verdict
STRONG
Rating confidence
Moderate
Sector
Single Organization Support

Official website

Reported finances

Revenue
$6,458,653
Expenses
$6,228,488
Assets
$1,917,343
Liabilities
$1,473,512

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • JESSE GOULD (PRESIDENT)

Highest reported compensation

  • JESSE GOULD (PRESIDENT): $69,792 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Our mission is to provide hope and healing to military veterans that have been left hopeless by the current veteran affairs system. We seek to spread awareness in the veteran community of powerful plant-based treatments as well as other evidence based treatments and end the excessive dependence on powerful medications to treat mental traumas.

What it reported doing in 2024

Heroic hearts project leads a national advocacy initiative to expand access to psychedelic-assisted therapy for veterans and their families. Through our policy arm, healing breakthrough, we work to ensure that veteran voices and real-world outcomes guide the development of federal and state mental health policy. In 2025, we engaged policymakers across more than 15 states and on capitol hill, building bipartisan coalitions, providing testimony, and drafting policy language to support research, clinical access, and pilot programs for psychedelic therapies. The organization also launched the veteran advocacy fellowship, training veterans to share their healing journeys and represent their communities in public and policy discussions. Our advocacy efforts have increased awareness among lawmakers, generated new funding opportunities for veteran-focused psychedelic research, and helped shape national conversations around evidence-based mental health reform. Through education, coalition-building, and storytelling, heroic hearts project continues to lead a veteran-driven movement to create a safe and accessible future for psychedelic care.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 88% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 86
  • Transparency & Controls: 94
  • Accountability: 93
  • Sustainability: 35
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 88.3%; rating input score 88
  • Program expense ratio: 91.5%; rating input score 92
  • Fundraising efficiency: $16.95 raised per $1 spent on fundraising; rating input score 55; 55th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 87.5%; rating input score 88; 19th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 3.6%; rating input score 46; 46th percentile among comparable filings
  • Total-asset coverage ratio: 0.31; rating input score 10; 10th percentile among comparable filings
  • Liabilities to assets ratio: 0.77; rating input score 11; 11th percentile among comparable filings
  • Officer compensation ratio: 1.1%; rating input score 80; 80th percentile among comparable filings

Growth

  • Program expense growth: 49.3% per year; rating input score 100; 97th percentile among comparable filings
  • Revenue growth: 46.8% per year; rating input score 100; 97th percentile among comparable filings
  • Asset growth: 64% per year; rating input score 100; 99th percentile among comparable filings

Details

  • Where the money goes: 88.3% of revenue deployed · 91.5% of spending went to programs
  • Governance: 7 of 8 board members independent · 8 of 8 filing controls reported
  • Programs: 3 filed program accomplishments · $5.7M in reported program spending
  • Leadership: top reported pay $70K · 8 people listed
  • Highest-paid contractors: 2 contractors listed · $1.2M reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 9 filed schedules · includes major donors and grants
  • Filing history: 5 filing years from 2020 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Fundraising efficiency scored 55/100.
  • High — Sustainability: Total-asset coverage ratio scored 10/100.
  • Moderate — Sustainability: Operating margin scored 46/100.
  • High — Sustainability: Liabilities to assets ratio scored 11/100.