Hero Agriculture Inc
Nonprofit profile at a glance
- EIN
- 851438507
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2024
- Location
- Calhoun, GA, USA
- Rating
- 67
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Vocational Rehabilitation
Reported finances
- Revenue
- $88,166
- Expenses
- $35,935
- Assets
- $282,583
- Liabilities
- $4,951
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- Rick Cobb (President)
- Gloria Reynolds (CEO)
People named in this filing
- Phillip Michael Reynolds (Director and Chief Farming Officer)
- Stacy Campbell (Director)
- John Carreon (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
We use farming to help veterans find hope heal and build purposeful lives after military service. Our vision is every veteran living with purpose.
What it reported doing in 2025
Veteran Referral & Advocacy Program: We help veterans overcome barriers to building purposeful lives by connecting them to resources and advocating for them. This includes helping them advocate for VA benefits connect with medical providers and rehabilitation programs and solve a wide range of problems. We referred ~65 veterans to non-farming resources in 2025.
Operating model
- Revenue model
- Donor-supported. 99% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 37
- Transparency & Controls: 100
- Sustainability: 73
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 24.4%; rating input score 24
- Program expense ratio: 58.8%; rating input score 59
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 59.2%; rating input score 93; 93rd percentile among comparable filings
- Total-asset coverage ratio: 7.86; rating input score 89; 89th percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 23; 23rd percentile among comparable filings
- Officer compensation ratio: 39.7%; rating input score 5; 5th percentile among comparable filings
Growth
- Program expense growth: 60% per year; rating input score 100; 94th percentile among comparable filings
- Revenue growth: 64.3% per year; rating input score 100; 97th percentile among comparable filings
- Asset growth: 22.3% per year; rating input score 100; 86th percentile among comparable filings
Details
- Where the money goes: 24.4% of revenue deployed · 58.8% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $21K in reported program spending
- Leadership: top reported pay $0 · 9 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 24/100.
- Review — Financial Efficiency: Program expense ratio scored 59/100.
- High — Sustainability: Officer compensation ratio scored 5/100.
- High — Sustainability: Liabilities to assets ratio scored 23/100.