Helping Mamas Inc
Nonprofit profile at a glance
- EIN
- 471381339
- IRS 990 coverage
- 2015–2025
- Forms available
- Form 990 2025, Form 990-T 2025, Form 990-N 2014
- Location
- Duluth, GA, USA
- Phone
- 7702867569
- Rating
- 86
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Family Services
Reported finances
- Revenue
- $4,079,568
- Expenses
- $4,624,981
- Assets
- $1,786,405
- Liabilities
- $440,695
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
16 people listed
Executive titles in this filing
- JAMIE LACKEY (CEO)
Highest reported compensation
- JAMIE LACKEY (CEO): $135,088 total reported compensation
- STEPHANIE UNGASHICK (CHIEF ADVANCEMENT OFFICER): $122,784 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Helping mamas connects helping mamas to mamas needing help. Our vision is to be the baby supply bank of metro atlanta and beyond.
What it reported doing in 2025
Helping mamas is a nonprofit baby supply and period product bank headquartered in duluth, Georgia. The organization collects, purchases, and distributes essential items -- including diapers, wipes, car seats, and pack-and-plays-- for children from birth through age 12. These itesms are not covered by public assistance programs but are necessary for child health, childcare participation, parental employment. Working through a network of more than 150 partner agencies across Georgia and Tennessee-- including schools, health departments, shelters, and social service organizations-- helping mamas ensures families have access to basic necessities. The organization has served over 160,000 individuals and distributes millions of essential items annually. Helping mamas also addresses period poverty by providing menstrual hygiene products to women and girls, reducing missed school and work due to lack of access. The organization expands access through community-based distribution, including partner-led and mobile events in underserved areas, helping reduce transportation and access barriers.
Operating model
- Revenue model
- Donor-supported. 89% of the money available for current operations came from contributions and gifts.
- Distribution model
- Grant intermediary. The nonprofit sent 77% of its reported program spending out as grants.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 94
- Accountability: 91
- Sustainability: 17
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 93.3%; rating input score 93
- Program expense ratio: 82.3%; rating input score 82
- Fundraising efficiency: $11.66 raised per $1 spent on fundraising; rating input score 41; 41st percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: 99.9%; rating input score 100; 48th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 93.3%; rating input score 93; 24th percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Fail
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -13.4%; rating input score 7; 7th percentile among comparable filings
- Total-asset coverage ratio: 0.39; rating input score 12; 12th percentile among comparable filings
- Liabilities to assets ratio: 0.25; rating input score 31; 31st percentile among comparable filings
- Officer compensation ratio: 5.6%; rating input score 53; 53rd percentile among comparable filings
Growth
- Program expense growth: 24.4% per year; rating input score 100; 88th percentile among comparable filings
- Revenue growth: 22.6% per year; rating input score 100; 89th percentile among comparable filings
- Asset growth: 22.5% per year; rating input score 100; 87th percentile among comparable filings
Details
- Where the money goes: 93.3% of revenue deployed · 82.3% of spending went to programs
- Governance: 14 of 15 board members independent · 8 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $3.8M in reported program spending
- Leadership: top reported pay $135K · 16 people listed
- Consistency: 32 of 32 current checks pass
- Schedules: 6 filed schedules · includes major donors and grants
- Filing history: 9 filing years from 2015 to 2025
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Fundraising efficiency scored 41/100.
- High — Sustainability: Operating margin scored 7/100.
- High — Sustainability: Total-asset coverage ratio scored 12/100.
- Review — Accountability: Governance controls: CEO compensation review process not reported.
- Moderate — Sustainability: Liabilities to assets ratio scored 31/100.
- Review — Sustainability: Officer compensation ratio scored 53/100.