Hello Creative
Nonprofit profile at a glance
- EIN
- 921597810
- IRS 990 coverage
- 2023–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- South Jordan, UT, US
- Phone
- 6184474412
- Rating
- 79
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Religious Media, Communications
- Affiliation
- Interfaith
Reported finances
- Revenue
- $125,713
- Expenses
- $119,412
- Assets
- $32,372
- Liabilities
- $0
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
5 people listed
Executive titles in this filing
- JEFFREY MCCULLOUGH (PRESIDENT &)
People named in this filing
- NATHAN FUCHS (TREASURER &)
- JEFFREY MCCULLOUGH (PRESIDENT &)
- KEVIN MCCULLOUGH (SECRETARY &)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of Hello Creative is to find essential commonalities between Protestants and other faith-groups (currently with Latter-day Saints) as a starting point for meaningful conversations about doctrine, culture and true faith in Jesus.
What it reported doing in 2025
The organization established a youtube channel on which it shares its video productions promoting religious tolerance and curiosity; the organization's channel has over 70k subscribers and 125 published video productions. The organization also established a presence on other social media platforms including patreon, instagram, facebook, and tiktok.
Operating model
- Revenue model
- Donor-supported. 61% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 90
- Accountability: 70
- Sustainability: 43
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 93.2%; rating input score 93
- Program expense ratio: 98.1%; rating input score 98
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 2 of 7 controls in place; rating input score 29
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 5%; rating input score 47; 47th percentile among comparable filings
- Total-asset coverage ratio: 0.27; rating input score 15; 15th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 77; 77th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 67; 67th percentile among comparable filings
Growth
- Program expense growth: 9.1% per year; rating input score 100; 65th percentile among comparable filings
- Revenue growth: -14.9% per year; rating input score 0; 3rd percentile among comparable filings
- Asset growth: -11.2% per year; rating input score 0; 5th percentile among comparable filings
Details
- What they do: 3 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 93.2% of revenue deployed · 98.1% of spending went to programs
- Governance: 5 of 5 board members independent · 2 of 7 filing controls reported
- Programs: 1 filed program accomplishment · $117K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 18 of 18 current checks pass
- Schedules: 4 filed schedules
- Filing history: 3 filing years from 2023 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Governance controls: 4 of 6 not reported.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 15/100.
- Moderate — Sustainability: Operating margin scored 47/100.
- High — Growth: Asset growth scored 0/100.