Heartmatters Inc

What it reported doing in 2025

Heartmatters offers an in-school program that provides character development and digital media safety education for pre-k through 12th-grade students throughout green country. Classes are also provided for other groups, which include home school groups, children and youth non-profit organizations, and after-school programs. Heartmatters believes that an upstanding character builds confidence in our children and youth to make informed decisions as they navigate the difficulties they face in today's online world. Instructors facilitate classroom management through our exclusive curricula to: establish a healthy balance between digital and real life equip students with tools to protect and control their digital reputation encourage students to take a stand against digital drama through upstanding character engage students by using tools to proactively protect themselves from dangerous online content and potential predators this program currently serves 4000 students in nowata, osage, rogers, and Washington counties. The heartmatters app launched in 2024 and is now present in 22 countries, with 1,000-plus subscribers. This gives us a global space to help educate children, youth, parents, and anyone interested in staying safe online. An added benefit of the app is the biblical component, which helps share with viewers the hope we have in christ. The app includes entertainment for the entire family, including audio dramas, short films, safety with ryan documentaries, podcasts, bible stories, healthy hearts, and soon-to-be- released jungle elementary. Heartmatters provides interactive, hands-on workshops focused on skill- building to keep children and youth safe online. The workshops are available for parent groups, educators, organizations, churches, etc.

Financial Efficiency

• Mission deployment rate: 100%; rating input score 100
• Program expense ratio: 86.2%; rating input score 86
• Fundraising efficiency: $3.31 raised per $1 spent on fundraising; rating input score 9; 9th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Limited
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
• Governance controls: 3 of 7 controls in place; rating input score 43
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Fail
  • Document-retention policy: Pass
  • CEO compensation review process: NotApplicable
  • Other executive compensation review process: NotApplicable
  • Form 990 shared with the board: Fail
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Missing
  • Independent financial-statement audit: Fail

Sustainability

• Operating margin: -2.7%; rating input score 23; 23rd percentile among comparable filings
• Total-asset coverage ratio: 4.71; rating input score 83; 83rd percentile among comparable filings
• Liabilities to assets ratio: 0; rating input score 73; 73rd percentile among comparable filings
• Officer compensation ratio: 0%; rating input score 78; 78th percentile among comparable filings

Growth

• Program expense growth: 13.7% per year; rating input score 100; 68th percentile among comparable filings
• Revenue growth: 5.7% per year; rating input score 100; 41st percentile among comparable filings
• Asset growth: 0.3% per year; rating input score 100; 16th percentile among comparable filings