Heartland for Kids

Nonprofit profile at a glance

EIN
844754069
IRS 990-EZ coverage
2022–2024
Forms available
Form 990-EZ 2024, Form 990-N 2021
Location
Indianola, IA, USA
Phone
5152381031
Rating
47
Verdict
MIXED
Rating confidence
Moderate
Sector
Fund Raising and Fund Distribution

Reported finances

Revenue
$54,924
Expenses
$52,873
Assets
$46,236
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

9 people listed

Executive titles in this filing

  • Ellen Miller (President`)
  • Mary Jo Harty (Vice-President)

People named in this filing

  • Ellen Miller (President`)
  • Mary Jo Harty (Vice-President)
  • Kyle Savage Esq (Secretary)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Heartland for Kids will raise funds for children around the world who live in extreme poverty and are in desperate need of food and education to better themselves and/or their communities.

What it reported doing in 2024

1. T-shirts. By selling t-shirts featuring the organization's logo and various graphic designs, attention is directed to those in need of food and education. These custom t-shirts serve as a billboard, creating awareness of vulnerable children throughout the world. Sale of each shirt supports the feeding and educating of one child for an entire school year. 2. Races. 5K races will be hosted on an annual basis. Implementation of these races creates another path to raise funds and heighten awareness of the critical needs of these children. These races develop a sense of community, which serves the organization well developmentally. Furthermore, these events help parents teach children about others' needs and the great difference that little acts of love can make. 3. Concerts. While providing a relaxing and fun venue, these concerts draw attention to the children in third world countries who are in need of food and education. The Knights of Columbus are often present at these events, providing meals in exchange for a free will donation to the cause. Approximately 100 volunteers assist in these activities. Heartland for Kids provides funding for the kitchens of Marys Meals feeding and educating children in Mcheza, Mangombo and Samama all of Malawi, Africa. In addition a small donation of $2,580 was made to the Providence Foundation School in Blantyre, Malawi, Africa.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

MIXED - The filed numbers largely add up. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 5
  • Transparency & Controls: 100
  • Sustainability: 52
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 5.5%; rating input score 5
  • Program expense ratio: 5.7%; rating input score 6

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: 3.7%; rating input score 52; 52nd percentile among comparable filings
  • Total-asset coverage ratio: 0.87; rating input score 43; 43rd percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -29.8% per year; rating input score 0; 13th percentile among comparable filings
  • Revenue growth: 0.7% per year; rating input score 100; 54th percentile among comparable filings
  • Asset growth: -19.5% per year; rating input score 0; 10th percentile among comparable filings

Details

  • Where the money goes: 5.5% of revenue deployed · 5.7% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $3K in reported program spending
  • Leadership: top reported pay $0 · 9 people listed
  • Consistency: 8 of 9 current checks pass · 1 finding to review
  • Schedules: 4 filed schedules
  • Filing history: 3 filing years from 2022 to 2024
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 5/100.
  • High — Financial Efficiency: Program expense ratio scored 6/100.
  • Moderate — Transparency & Controls: Part III transfer expenses within program total did not reconcile in the filed values.
  • High — Growth: Program expense growth scored 0/100.
  • Review — Sustainability: Operating margin scored 52/100.
  • High — Growth: Asset growth scored 0/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 43/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.