Heartland Family Service
Nonprofit profile at a glance
- EIN
- 470390618
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024, Form 990-T 2024
- Location
- Omaha, NE, USA
- Phone
- (402) 552-7400
- Rating
- 86
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Family Services
Reported finances
- Revenue
- $40,240,192
- Expenses
- $34,930,382
- Assets
- $49,732,070
- Liabilities
- $5,798,548
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
36 people listed
Executive titles in this filing
- JOHN JEANETTA (PRESIDENT/CEO)
Highest reported compensation
- JOHN JEANETTA (PRESIDENT/CEO): $305,168 total reported compensation
- MARY O'NEILL (CHIEF OPERATING OFFICER): $176,802 total reported compensation
- DIANNA PROKUPEK (NURSE PRACTIONER): $171,727 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To strengthen individuals, families, and communities through advocacy, education, counseling, and support services.
What it reported doing in 2024
Counseling & prevention: programs in this area share a central focus on therapeutic services in order to treat current mental health and substance use issues, manage chronic illnesses, and intervene earlier to limit occurrences through mental health counseling, education, and prevention services. Programs within counseling & prevention include: all counseling and prevention programs, counseling (ne), family works (ne), ia substance abuse and gambling prevention, counseling (ia), prevention Iowa - drug free communities (dfc), integrated health home, sarpy juvenile justice center, act - assertive community treatment (ia), heartland bridges, mental health crisis response team (ia), family works (ia), therapeutic school, asap sarpy crisis response, douglas county youth center, prevention - tfn/motac, childrens center, intensive psych rehab (ipr), heartland one oak, ne psych services, ia psych services, crisis stabilization center, ia ccbhc, and ne bbbhc. More information about these programs can be found at https://www.heartlandfamilyservice.org/counseling-prevention/. There were 4,367 individuals served throughout these programs; 92 households served; 11,911 hours of counseling provided; and 13,105 student days of instruction for licensed school in 2024.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 92% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 77
- Transparency & Controls: 91
- Accountability: 100
- Sustainability: 65
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 73.9%; rating input score 74
- Program expense ratio: 83.5%; rating input score 83
- Fundraising efficiency: $53.86 raised per $1 spent on fundraising; rating input score 77; 77th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 5 of 6 controls in place; rating input score 83
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 13.2%; rating input score 73; 73rd percentile among comparable filings
- Total-asset coverage ratio: 1.42; rating input score 49; 49th percentile among comparable filings
- Liabilities to assets ratio: 0.12; rating input score 71; 71st percentile among comparable filings
- Officer compensation ratio: 3.6%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 4.2% per year; rating input score 100; 35th percentile among comparable filings
- Revenue growth: 4.3% per year; rating input score 100; 38th percentile among comparable filings
- Asset growth: 5.3% per year; rating input score 100; 38th percentile among comparable filings
Details
- What they do: 3 programs and campaigns described on the official site · 2 operating locations identified
- Where the money goes: 73.9% of revenue deployed · 83.5% of spending went to programs
- Governance: 22 of 22 board members independent · 9 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $29.2M in reported program spending
- Leadership: top reported pay $305K · 36 people listed · 5 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $1.2M reported
- Consistency: 35 of 35 current checks pass
- Schedules: 10 filed schedules · includes major donors, grants, and executive pay
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 7 filed money-flow records
- Related organizations: 4 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Total-asset coverage ratio scored 49/100.