Heart of Oklahoma Youth Rodeo
Legal name: Heart of Oklahoma Youth Rodeo Assoc
Nonprofit profile at a glance
- EIN
- 680515275
- IRS 990 coverage
- 2018–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Piedmont, OK, US
- Rating
- 87
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Philanthropy, Charity, Voluntarism Promotion
Reported finances
- Revenue
- $556,707
- Expenses
- $527,708
- Assets
- $172,566
- Liabilities
- $-302
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
18 people listed
Executive titles in this filing
- JERRY AMSLER (PRESIDENT)
- CLAYTON LANDERS (VICE PRESIDENT)
- BRAD DYCHE (VICE PRESIDENT)
People named in this filing
- JERRY AMSLER (PRESIDENT)
- CLAYTON LANDERS (VICE PRESIDENT)
- JUSTIN HILL (ROPING DIRECTORS)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
HOYRA wants to provide the highest standard of sportsmanship in the competitive events of rodeo, to keep alive the American Western Heritage, and to teach the importance of humane and ethical treatment of animals. We strive to teach our children the foundation of good horsemanship and to raise them in an environment that shapes character, promotes model citizens, and provides skills that will ultimately lead to future world champions and leaders.
What it reported doing in 2024
Youth from around Oklahoma participated in training to be better owners of their animals. Events included training and rodeo competition where youth 18 years of age and younger competed for awards while developing friendships with peers.
Operating model
- Revenue model
- Earned-program. 100% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 89
- Transparency & Controls: 90
- Accountability: 88
- Sustainability: 38
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 100%; rating input score 100
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 90%; rating input score 90; 5th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 5 of 7 controls in place; rating input score 71
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 5.2%; rating input score 51; 51st percentile among comparable filings
- Total-asset coverage ratio: 0.33; rating input score 15; 15th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 81; 81st percentile among comparable filings
Growth
- Program expense growth: 9.1% per year; rating input score 100; 60th percentile among comparable filings
- Revenue growth: 7.4% per year; rating input score 100; 56th percentile among comparable filings
- Asset growth: 13.7% per year; rating input score 100; 69th percentile among comparable filings
Details
- What they do: 4 programs and campaigns described on the official site · 6 operating locations identified
- Where the money goes: 100% of revenue deployed · 100% of spending went to programs
- Governance: 18 of 18 board members independent · 5 of 7 filing controls reported
- Programs: 1 filed program accomplishment · $528K in reported program spending
- Leadership: top reported pay $0 · 18 people listed
- Consistency: 18 of 18 current checks pass
- Schedules: 2 filed schedules
- Filing history: 7 filing years from 2018 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 15/100.
- Review — Accountability: Governance controls: Independent financial-statement audit not reported.
- Review — Sustainability: Operating margin scored 51/100.