Healthy Mothers Healthy Babies Coalition of Ga Inc

Nonprofit profile at a glance

EIN
581440585
IRS 990 coverage
2014–2024
Forms available
Form 990 2024
Location
Atlanta, GA, USA
Phone
7704510020
Rating
87
Verdict
STRONG
Rating confidence
Moderate

Official website

Reported finances

Revenue
$1,952,289
Expenses
$2,808,680
Assets
$359,480
Liabilities
$87,890

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • RACHEL POWELL (PRESIDENT)

Highest reported compensation

  • KIMBERLY SEALS (EXECUTIVE DI): $82,513 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To improve maternal and infant health through our collective advocacy, education, and access to vital resources.

What it reported doing in 2024

Hmhbga's mission is to improve maternal and infant health through collective advocacy, education, and access to vital resources. Advocacy: in fy2025, hmhbga advanced maternal and child health advocacy in a nonpartisan capacity by engaging families, providers, researchers, and policymakers. The organization convened over 100 stakeholders through advocacy planning efforts and maternal health awareness day and trained over 50 advocates, supporting policy alignment and elevating the experiences of Georgia families. Education: hmhbga expanded access to trusted maternal and infant health information through its digital platform, pickles and ice cream, reaching over 12,000 unique visitors. The organization also participated in 21 community events, increasing awareness of available resources. Access to vital resources: hmhbga provided access to services through its statewide call center and referral systems, responding to 43,034 inquiries, including 33,167 calls through the children's first information and referral line, 5,722 individuals served through help me grow, and 1,798 referrals through findhelp ga in partnership with prevent child abuse Georgia. The organization distributed 895 perinatal care packages and 40,000 through the safe under the lilies fund to 8 community based organizations, reaching 61 families. Hmhbga also supported workforce development, including 15 childbirth education graduates, 8 certified breastfeeding specialist graduates, 10 perinatal patient navigator childbirth education graduates, and 15 community doula facilitators trained, while facilitating connections to doula services for families across Georgia. Collectively, these efforts strengthened advocacy, expanded education, and increased access to vital resources for families across Georgia.

Operating model

Revenue model
Donor-supported. 62% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 87
  • Transparency & Controls: 92
  • Accountability: 95
  • Sustainability: 14
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 78.3%; rating input score 78
  • Fundraising efficiency: $12.94 raised per $1 spent on fundraising; rating input score 46; 46th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -43.9%; rating input score 4; 4th percentile among comparable filings
  • Total-asset coverage ratio: 0.13; rating input score 6; 6th percentile among comparable filings
  • Liabilities to assets ratio: 0.24; rating input score 28; 28th percentile among comparable filings
  • Officer compensation ratio: 2.9%; rating input score 57; 57th percentile among comparable filings

Growth

  • Program expense growth: 18.3% per year; rating input score 100; 80th percentile among comparable filings
  • Revenue growth: 15.3% per year; rating input score 100; 79th percentile among comparable filings
  • Asset growth: 13.5% per year; rating input score 100; 69th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 78.3% of spending went to programs
  • Governance: 15 of 15 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $2.2M in reported program spending
  • Leadership: top reported pay $83K · 17 people listed
  • Consistency: 31 of 31 current checks pass
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 11 filing years from 2014 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 46/100.
  • High — Sustainability: Operating margin scored 4/100.
  • High — Sustainability: Total-asset coverage ratio scored 6/100.
  • Review — Accountability: Governance controls: Form 990 shared with the board not reported.
  • High — Sustainability: Liabilities to assets ratio scored 28/100.
  • Review — Sustainability: Officer compensation ratio scored 57/100.