Healthy Minds Innovations Inc

Nonprofit profile at a glance

EIN
471196006
IRS 990 coverage
2015–2024
Forms available
Form 990 2024
Location
Madison, WI, USA
Phone
6084924184
Rating
74
Verdict
SUPPORTED
Rating confidence
Moderate

Reported finances

Revenue
$1,768,062
Expenses
$1,807,102
Assets
$3,987,277
Liabilities
$952,136

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • CHRISTINA GLAVAS (CHIEF EXECUTIVE OFFICER)

Highest reported compensation

  • CHRISTINA GLAVAS (CHIEF EXECUTIVE OFFICER): $262,689 total reported compensation
  • RAQUEL TATAR (CHIEF SCIENCE & OPERATIONS): $217,600 total reported compensation
  • DAVID ELDERBROCK (CHIEF TECHNOLOGY OFFICER): $216,826 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Translating science into tools to cultivate wellbeing.

What it reported doing in 2024

The healthy minds direct-to-consumer (d2c) program brings the science of emotional well-being directly to individuals through accessible, research-based digital experiences. A central part of this effort is the emotional styles quiz (esq), a free online tool that introduces people to their unique "emotional style" across six dimensions of well-being: resilience, outlook, social intuition, self-awareness, sensitivity to context, and attention. Since its initial launch, more than 24,000 people have taken the quiz to better understand their emotional strengths and areas for growth.in 2024, healthy minds innovations (hmi) conducted extensive user research and testing to improve the esq experience, focusing on clearer question design, an inviting welcome experience, more meaningful results visualizations, and smoother technical performance. The upcoming december 2025 release will feature a fully rebranded user interface, expanded personalization, and seamless integration with the new healthy minds website. The redesigned esq will continue to be offered free of charge as a key entry point to the healthy minds ecosystem, helping to expand access to well-being science for audiences worldwide.in addition to the quiz, hmi also launched a new online course for managers, trust starts with you: the skill of self-awareness, which introduces self-awareness as a core leadership skill for building trust and fostering team well-being. Grounded in the acip framework (awareness, connection, insight, and purpose), the course teaches managers how to stay grounded and respond skillfully under pressure through a short, science-based curriculum including a teaching video, guided practice, and everyday strategies. Together, these offerings extend hmi's mission to translate the science of well-being into scalable, evidence-based tools that empower individuals and leaders to cultivate healthier minds and communities.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 66
  • Transparency & Controls: 74
  • Accountability: 94
  • Sustainability: 37
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 69.8%; rating input score 70
  • Program expense ratio: 67.6%; rating input score 68
  • Fundraising efficiency: $11.78 raised per $1 spent on fundraising; rating input score 43; 43rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Pass
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 90%; rating input score 90; 23rd percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -2.2%; rating input score 30; 30th percentile among comparable filings
  • Total-asset coverage ratio: 2.21; rating input score 67; 67th percentile among comparable filings
  • Liabilities to assets ratio: 0.24; rating input score 28; 28th percentile among comparable filings
  • Officer compensation ratio: 78.8%; rating input score 1; 1st percentile among comparable filings

Growth

  • Program expense growth: 7% per year; rating input score 100; 51st percentile among comparable filings
  • Revenue growth: 1.8% per year; rating input score 100; 23rd percentile among comparable filings
  • Asset growth: 6.7% per year; rating input score 100; 46th percentile among comparable filings

Details

  • Where the money goes: 69.8% of revenue deployed · 67.6% of spending went to programs
  • Governance: 9 of 10 board members independent · 9 of 9 filing controls reported
  • Programs: 5 filed program accomplishments · $1.2M in reported program spending
  • Leadership: top reported pay $263K · 17 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $245K reported
  • Consistency: 29 of 29 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 10 filing years from 2015 to 2024
  • Contacts: How to reach this organization
  • Money network: 8 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 43/100.
  • Moderate — Sustainability: Operating margin scored 30/100.
  • High — Sustainability: Officer compensation ratio scored 1/100.
  • High — Sustainability: Liabilities to assets ratio scored 28/100.