Hawaii Island Visitors Bureau

Nonprofit profile at a glance

EIN
861073217
IRS 990-EZ coverage
2014–2023
Forms available
Form 990 2013, Form 990-EZ 2023
Location
Hilo, HI, USA
Phone
8089367129
Rating
82
Verdict
STRONG
Rating confidence
Moderate
Sector
Economic Development

Reported finances

Revenue
$2
Expenses
$14,518
Assets
$3,972
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2023. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • LINDA NAKO (PRESIDENT)

People named in this filing

  • LINDA NAKO (PRESIDENT)
  • JEANNE HERBST (TREASURER)
  • SHARON SAKAI (SECRETARY)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2023. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Assist the travel industry in distinguishing Hawaii island as a sustainable, diversified, and global travel destination.

What it reported doing in 2023

"ShopBigIsland.com" continues to support Hawaii Island Businesses during the slow economic recovery and lack of employees needed to sustain economic growth. HIVB began a project, underwritten by the County of Hawaii, designed to stimulate Hawaii Island's economy by creating a website which provides current information on various businesses and services located on the Island. The website provides mobile and web-based access to all businesses at no cost. Registration is free. Businesses can provide their information directly on the website with the option of providing a direct link to their individual websites. The website has expanded to provide local businesses the option of listing job opportunities throughout the Island, and has continued its support and promotion of Hawaii Island's Pono Pledge and Aloha Spoken Here campaigns.

Operating model

Revenue model
Investment-supported. 100% of the money available for current operations came from recurring investment income.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and revenue has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 92
  • Transparency & Controls: 82
  • Sustainability: 20
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 77.9%; rating input score 78

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -725,800%; rating input score 0; 0th percentile among comparable filings
  • Total-asset coverage ratio: 0.27; rating input score 19; 19th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 69; 69th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: 22% per year; rating input score 100; 82nd percentile among comparable filings
  • Revenue growth: -31.2% per year; rating input score 0; 10th percentile among comparable filings
  • Asset growth: -25.8% per year; rating input score 0; 8th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 77.9% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $11K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 8 filing years from 2014 to 2023
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 19/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.